Now, you already have your set of keywords and you are now ready to proceed with SEO. We would like to congratulate you on making it through the arduous first step! However, there are still a lot more things that you should do if you want to see the results that you envision for your website. So Today we are bringing you this article that can help you to Dominate Search Rankings With These 5 essentail On-Page SEO Techniques
Before you go out in the digital world and let people know about your business, you should first make sure that your website is fixed and it is properly optimized with your keywords. This is called on-page optimization. In this article, we will be discussing some effective techniques that you can do in relation to on-page SEO.
Before we proceed, let us discuss a very important point first. People easily confuse on-page SEO with onsite SEO. How different are these two?
- Onsite SEO: This one is more concerned with the organization of the whole website. It includes the optimization of the sitemap and properly organizing the permalink structure.
- On-Page SEO: This, on the other hand, is more about the optimization of the content in a website. This includes proper placement of keywords, proper image sizes, and content quality.
Why is On-Page SEO Important?
The main thing that makes on-page SEO so important is that this is the biggest contributing factor to getting your web page on the first page of Google. While many SEO companies will argue that Google considers a lot more aspects than just content, it looks at the on-page factors first before anything else.
This is why it is vital that you do this one thing right. On-page SEO is the starting point of the search engine crawlers in their journey of evaluating your SEO strategies and determine your overall rank and see if you actually deserve a spot in their results pages.
On-Page SEO Techniques You Need to Know in 2018
Blog Post Title
This is essentially the biggest factor in on-page SEO that you need to consider. Logically, the more interesting your titles are, the more it becomes attractive to visitors. As a result, you can get more clicks and traffic.
As a general rule, make sure that you use your target keywords at the beginning part of your title tag. If it looks unnatural to do that, then just make sure it is present somewhere in the title. Additionally, try to keep your titles in 65 characters or less.
It is also important that you optimize your URLs and permalinks. This means that your keywords should be present in your links. The general rule is to include your keywords without any special symbol or character. You should only use dashes to separate strings. This is usually called “vanity URLs” and they are supported across all browsers. Moreover, they are easily memorable to your audience and Google loves it!
Utilize H1 tags to organize your topics into different headings and subtopics. It is important to note that you should only have one H1 tag in one web page. Using more could actually get you in trouble. If you want to have other subtopics, you can do that using H2 and H3 tags. Learn how you can make the perfect H1 tags for a foolproof SEO!
Take note that the new algorithms of Google put the priority on the quality of content. This means that trying to stuff your content with targeted keywords will not work anymore. In fact, it could even get your website penalized.
Generally, you should keep the keyword density at around 1.5%. There really is no standard formula where your keywords should appear or how many times it should appear. You just need to do some computations when you are making your content. However, it is a good practice to include your main targeted keyword once in the first paragraph and then once in the last paragraph. Finally, only put your keywords in your main content where it actually makes sense.
To make it easier to calculate your keyword density, there are many keyword density tools online that you can use.
This will be the last thing on this list but images are not really the last things you should do in on-page SEO. There are a few points that are important in image SEO.
First of all, optimizing the images on your website to have the right sizes will make the website load faster. This is essential for Google’s new algorithms as it focuses a lot on ranking faster loading websites.
Second, the images contain alt-texts and descriptions. You should take advantage of this and put your keywords.
On-page SEO techniques Final Words
When you decide to start SEO, you must be prepared to spend a lot of time doing on-page SEO. These aspects are the most basic ones you need to know as a starter. However, aside from the ones listed above, you should also prepare yourself and create a full plan with other aspects of On-page SEO techniques.