In these modern times when everything is fast and happening, push alerts or any other mobile methods seems to be an old and less useful method of marketing. Replacing the push alerts or any other mobile methods is common short codes text messaging that is very powerful. Though these are not new, it is the advantage of this most popular method along with the ubiquitous features that makes it the most common and effective way to market a product using smartphones today. Reasons Why Short Code Text Messaging Is More Powerful Than Push Alerts
There are a few specific reasons for such popularity of short code text messaging over push alerts.
However, most marketers claim that they understand the power of text messaging in mobile marketing to reach out to the potential customers, a few of them usually incorporate these texts into their marketing campaigns.
All in all, this is a significant oversight and as per the results of multiple studies considered, it is found that when brands use text messages for their marketing campaigns they have a nearly 100% open rate, which is almost four times higher than the average open rate for email or any other traditional marketing campaigns. Reasons Why Short Code Text Messaging Is More Powerful Than Push Alerts
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Features of common shortcodes
Common Short Codes are considered the most secure and trusted SMS or MMS text messaging option. This helps the marketers not only to reach out to the more targeted and non-targeted audience but also to engage them directly through their mobile devices.
The most significant feature of a shortcode is that these do not have any complex technicalities in it and is supported by almost all different types of wireless carriers such as:
These shortcodes also work well irrespective of the type of application providers, aggregators, and content providers. Taking all these entities together, it helps the brand marketers to control the Common Short Codes. In turn, it helps them to engage the customers under certain guidelines so that they can build and maintain customer trust as well as brand reputation. To enumerate the features of the shortcodes it can be said that:
All these features and attributes of Common Short Codes make them a highly effective tool for mobile marketing campaigns. It enables the consumers to opt-in to receive offers and discount coupons, links to apps, and all other useful and relevant information that is sent on a regular basis from the brands or their retailers. Reasons Why Short Code Text Messaging Is More Powerful Than Push Alerts
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Useful for many users
Common Short Codes can be used by anyone for their marketing purposes whether it is a company or an entity. All they have to do is adhere to the specific guidelines of using Common Short Codes for mobile marketing campaigns. The list of users includes:
However, Common Short Codes does not necessarily have to be for marketing purpose only. It can be used as a “one-to-many” mass communication channel to send broad alerts and notifications to a large number of audience.
The primary use of these shortcodes for such purposes is to verify account ownership. This can be done through a one-time pin reset. It also allows the brands to notify of any fraudulent activity.
Therefore, considering all the above features and benefits of using shortcodes, it can easily be said that the possibilities and uses of these code enabled text messages by different brands and entities to interact with their consumers seems to be endless. No doubts there are more preferred over push alerts. Reasons Why Short Code Text Messaging Is More Powerful Than Push Alerts
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