Today, social media visibility is imperative to gain followers, generate leads, and eventually turn them into loyal customers for your business. The same rule holds when it comes to your fashion business. Instagram, the photo-sharing, visual app is the best place to post your fashion-related content, especially stunning photos and videos.
Most of the fashion brands are launching new garment lines and entering into collaborations while ensuring social media engagement. It is important to interact with your followers and remain active on these social networking platforms.
According to an article published on Socialmediaexaminer.com, you can boost your business IG profile by including a high-quality image to represent your brand, adding a keyword to your Instagram name, and integrate targeted search phrases to your IG description.
There are many reasons to leverage Instagram to grow your fashion brand. Here is why:
Exploit the digital marketing features of Instagram
Visual content on Instagram is one of the most effective ways to reach out to your followers, a powerful marketing tactic for your fashion business. Did you know that social media posts with pictures attract 94 percent more views compared to text-based posts? Therefore, you need to create high-quality IG content consistently to build user engagement.
Then, the competition is too high on the digital marketing landscape, and therefore, creativity is the key to your success. Staying relevant and producing high-quality content will help you to connect with your target audience and build rapport with them. Therefore, you need to implement a sound social media marketing strategy and include images, videos, Instagram Stories, and collages to create exciting and aesthetic content. Since you are in the fashion business, stunning photos and creativity are the two aspects to help your branding to the next level. Continuous engagement will help in keeping your fashion business right in front of your followers and make them come back to you.
Free advertising for more exposure
Studies show that one out of three Instagrammers used the tool to buy products online, which means they are 70 percent more probable to make purchases compared to those not using Instagram. Instagram is free advertising, but when visitors scroll through your fashion content, it does not seem that you are trying to push sales.
Because Instagram has discovery tabs and following, users can view what their followers like or comment about, thus serving as a free marketing technique when customers are exposed to your fashion brand on Instagram. The app also helps you to find photos related to your interests like fashion, accessories, and photography. Therefore, you can reach out to your prospective buyers effortlessly. When your content is authentic and jaw-dropping, it becomes a tad easier to get comments on Instagram. In simple words, IG is an advertising tool that costs you nothing but you can make the most of the app for reaching out to your targeted audience.
Use emojis, personalized fonts, and line breaks in your bio
You need to add some pizzazz to your fashion Instagram bio. You can incorporate line breaks, custom fonts, and emojis to make your bio stand out from the rest. Even adding a popular quote or sharing a humorous line will improve your branding efforts. Pay attention to emojis because they emphasize particular keywords, thus making your Instagram bio scannable.
Reap maximum rewards from influencers
Influencers are quite popular on Instagram, especially when it comes to fashion businesses due to their huge following. Influencers are the initial point of contact no matter if you are looking for a top celebrity or for that matter, a micro-influencer with 10,000 followers. You can benefit from all influencers to reach out to a wider audience based on your social media marketing strategy and budget.
When you decide to work with an Instagram influencer, ensure that your fashion brand is in line with your potential followers for creating the maximum effect on their IG influencers. It will help you make sales and eventually profits.
Build healthy business relationships with your influencers and keep in touch with people in your industry, especially the ever-changing fashion industry.
Helps you build a community
When you manage to attract new buyers to your Instagram account, it is the key to the success of your fashion business. When a user purchases your fashion products and follows you on IG, he or she will constantly see your fashion brand. When you have an audience base on Instagram, it will help you interact with your followers, connect when it comes to similar preferences, as well as, become friends. This way, you can build a community surrounding your brand, which includes your followers, who would spend time viewing your Instagram posts, like, comment, and share content.
Your Instagram bio, content, hashtags, and captions all play a significant role to create the best impression on your followers and customers. Use these tips to boost your IG account for better results. Generate leads, make sales, and improve the bottom line.