A digital marketing advisor is responsible for developing, implementing, and monitoring your online marketing strategies. What specific tasks do they handle? In this article, we discuss a digital marketing advisor’s priorities and how he or she generally achieves them. Read on!
Create a Marketing Strategy
A digital marketing advisor creates marketing strategies that serve as roadmaps for the campaigns you’ll launch. The strategy covers everything from goals, resources, timelines, channels, and KPIs.
Depending on your agreement, the advisor will do the following:
- Plan a marketing approach based on your industry, audience, and current performance
- Identify top goals, such as generating leads, increasing conversions, etc.
- Choosing marketing channels and platforms
- Checking analytics and tracking performance
- Updating campaigns for retargeting and optimizing leads to improve conversions
Improve Your Branding
The digital marketing advisor is responsible for improving your overall brand image, and this goes way beyond your logo, typography, and mission statement. This involves coming up with creative online marketing campaigns that lead to more leads and better conversion rates.
The advisor should align your brand purpose with your target audience. He or she also needs to identify key players in your industry while promoting what makes your brand, service, or product unique. On top of that, the marketing advisor finds the best way to communicate your brand using a consistent and cohesive voice — he or she must engage customers in many ways but with consistency.
With these in mind, let’s make your brand something to show off — click that link.
Plan and Manage Content
Digital marketing advisors create content calendars and guide the content plan based on the overarching marketing strategy. You can use various content management apps such as Trello, Airtable, and Asana. A well-crafted Excel sheet can also do the job well.
The advisor should also manage your content workflow process and answer crucial questions about your content strategy:
- Who’s your target audience?
- How does your content answer your target audience’s problems?
- What should you highlight to differentiate your services or products from competitors?
- What content types can best help you achieve your goals?
- What channels work best with your content?
- How will you allocate and manage resources to address content needs?
Using the right tools and answering these questions help your digital marketing advisor come up with a robust content plan that works.
Whether the marketing advisor will work with your team or not, he or she should possess project management skills that ensure campaigns are launched on time.
SEO is among the most crucial parts of digital marketing, and a marketing advisor stays updated on the latest algorithm changes and best practices to follow.
This is important because you’re competing with around 3.5 billion searches on Google every day. When your content is properly optimized and offers truly useful and authoritative information, your SEO rank will go higher — you become more visible to your target audience online.
Apart from SEO, digital marketing advisors are also savvy when it comes to digital ads and PPC offered by Google and various social media channels. They should know how to maximize your ad spend while promoting your services or products to your target audience.
Digital marketing advisors review and analyze data from your campaigns. This helps them determine quantitatively the content types and topics that bring in more traffic and leads to your website, social medial channels, and other platforms.
They can also use analytics to further understand your customer behavior and preference, helping you target them better. You can use the insights they provide to cultivate trust with your customers, helping you generate more leads and sales.