MRM is one of the company’s busiest and most complex departments in the marketing department. Campaigns and events are managed by marketers using internal staff and external freelancers and vendors. Managing a well-functioning marketing department requires regular, flexibly shifting budgets, resources, and people.
Marketing resource management software can give you an edge in shaping your marketing activities to meet goals and objectives.
What is MRM?
This category of marketing technology helps companies consolidate their processes, operations, workflows, content, and information into a single system to make their marketing campaigns and programs more effective.
How does MRM work?
MRM software helps companies run their marketing campaigns, programs, and initiatives more efficiently. The product aims to streamline back-end operations so that marketers can focus their energy and time on creative and strategic aspects of their work. While some MRM solutions are better than others, all quality solutions should provide the following capabilities (at a minimum):
- Review processes can be simplified with online proofing and approval
- Project timelines and stages of creative review to keep collaborators on a track
- Synchronize and share files across systems with project management and file-sharing integrations
- Integrate Adobe Creative Cloud with design tools directly to pull in approved assets
- Connect people with the right assets for the job by utilizing robust search capabilities
- File conversions automate bottlenecks and eliminate one-off requests for designers
- Distribute and update content with links and embed codes
- A collection or portal that curates subsets of assets and information for everyone
- Metadata, categories, and collections that can be customized based on business requirements
- Auto-tagging and image recognition for faster file retrieval
- Upload and edit in bulk to save time
- Verification of historical data and accuracy with version control and auditing
- You can automate your notifications with do-it-yourself automation
- Analyzing assets, reporting systems, and creating dashboards for more innovative content planning
- Preventing copyright violations through rights management
- Secure, scalable cloud infrastructure with Amazon Web Services (AWS)
- Providing content delivery networks (CDNs) for reliability
- Consistent brand governance and compliance across the enterprise
- Using granular roles and permissions to ensure that only the right people have access to the right assets
How does MRM benefit an organization?
A marketing department can benefit from MRM’s approach to marketing management and streamline time-consuming and resource-intensive processes.
-Increasing efficiency, cutting costs, and saving time: MRM aims to increase efficiency, cut costs, and give marketers back valuable time by utilizing automation and process replication.
-Cut costs: MRM should provide managers with a bird’s eye view to determine where costs can be cut, where bottlenecks are causing projects to run over budget, and how productivity can be maximized throughout marketing activities.
-Silos can be eliminated: By creating a single source of truth for marketing departments to operate from, MRM solutions can increase collaboration across teams and help eliminate silos that can inhibit communication.
Are there any tools and platforms available?
Utilizing the best tools is crucial to creative resource management. Businesses face many problems today that MRM technology offers solutions for. MRM platforms simplify the process of planning and executing your vision. You can use many tools and platforms to distribute marketing content and simplify management, such as Canto, Allocadia, Marcom Portal, ClickUp, Intelligencebank, and Percolate.
When the right tools are used for the job, it is possible to manage organizational and marketing work effectively. An MRM platform allows your organization to centralize its assets so that you can operate more efficiently online.
