Lately, the number of people seeking online reviews and information before making buying decisions is on the upward trend. Marketing agencies and individuals have adopted web and social media marketing as a means of communication and advertising. When it comes to setting up a room to photograph for staging, many people assume that they already know the basic steps. It may seem as easy as just decluttering and cleaning, but it’s not all that it takes. And you can learn more about virtual staging through bellastaging.ca.
You will make mistakes that may end up affecting your staging and the sale of the house. There are glaring missteps or minor, yet impactful mistakes you can make without knowing. But you will deal with the consequences later. You may be wondering what these mistakes are and how you can avoid landing yourself in them. Well, let’s have a look at the following pointers to virtual staging fails and figure out how to avoid them:
Not Considering If the Home Is Photograph-Worthy
Photography is the first and key step in home staging. Therefore it has to come out very well for the virtual elements to blend in well. While you may look at your home and find it appealing physically, have you considered how it would look in photos? You may have removed all the clutter and organized a cleanout. But the photographic presentation of your house may fail you.
Most online house hunters look at the listed homes with the most attractive outlook. Therefore, reviewing how your home will appear in photos is important. You should imagine the focal points in every room from the lens’ view. This means clearing out space as much as possible; only leaving the built-in features. You should also ensure that the floors and walls are in the best condition to be photographed.
Not Considering Your Potential Buyer
Oftentimes when designing anything, we tend to incline towards our taste or preferences to pick colors or design elements. This is a mistake you can make while staging a home. You may have cleared out your home and shaped it up in perfect condition. But then you stage the furniture and décor according to your taste. This is a fail worth mentioning.
Before doing your virtual staging, you should pause and think about your potential buyer’s preferences. This you can establish through demographics; examining aspects such as their age, class, style sense, and preferences. Once you have understood this, you can ensure that your choice of virtual elements matches their taste in design. The more you understand your target audience, the better informed you are of your virtual staging approach.
Going Overboard With Colors and Design Style
It is always good to engage your creativity when doing virtual staging. However, this can make your design style and colors go overboard, hence appearing too bold and loud. When attempting to be fun and interesting, you may end up mixing bright colors and even overdo design styles. This is an automatic fail. To avoid this, you should pick a neutral color like white, cream, or ivory. Then have a small section with some other color or design.
For the virtual furniture or décor, you will incorporate, it is safer to go with less than risk having too much. You can just have a rug in the middle of the room. Strategically place a few furniture pieces and appliances well balanced out. If you are not sure about your interior décor skills, just stick to one or two wall hangings or display pieces.
Hiding the Reality through Virtual Staging
As a human being, it is quite tempting to hide the real state of your house. Especially after realizing the power of staging. The real motive behind virtual staging is to promote your house sale. It’s not to mask faults or transform them into something else. You could get away with this online but the moment potential buyers visit the house physically, they will be put off and cancel any purchase.
If you feel that the virtual décor and furniture are kind of turning your house into what it isn’t, you can try sharing photos of the house before staging and after staging. This will build trust between you and your potential buyers. They will appreciate the design ideas as they could implement them in the house.
Staging without Consultation
As it is with any other project that you can do and have someone else advertise for you, staging a house is not a solo project. If you decide to handle staging of a property on sale without involving the real estate agent(s), you are doomed to fail. There is no one who understands the target market, trends, and communication media better than the real estate agents.
Whether you are doing the staging yourself or working with a staging company, consultation has to be back and forth. This way, you will all be in the loop of what is being done. The virtual additions will meet the marketing strategy and objectives.
Real estate agencies have adopted virtual staging and virtual tours as a way of generating online traffic to their properties on sale. Thanks to the digital staging of homes, homeowners can showcase their homes in attractive ways and engage potential buyers in the sales process. These identified pointers to staging fails will help you make better digital staging decisions so that you sell your property faster and better.