Nowadays, companies have to work hard on customer engagement, brand awareness, digital intelligence, and finding new sources of income in order to succeed in their business niche. The effectiveness of a digital product is measured by first-class user experience (UX). A fast and user-friendly website or mobile application has become a must in order to survive in a competitive environment. But why is UI/UX design important for your business? And what should you keep your radar on in order to make a web design work for you?
The Power of a Smart UI/UX Design
The main goal of any business is to generate income. UI/UX design plays an important role in achieving business goals as it improves user experience and customer satisfaction. Ultimately, this leads to more traffic to a website or mobile app, which allows you to increase your conversion rates and generate more leads. Since companies primarily focus on meeting customer expectations, user interface design services provide effective solutions that meet the needs of your business.
- Building a brand – UX/UI design helps to increase customer satisfaction; thus, loyal customers begin to treat the brand with more trust;
- Consistency within a mobile app and website – Both user interface and user experience ensure consistency of design elements within your mobile app or website. Visual elements such as font size and style, icons, colors, and illustrations are combined to give your site a unique look and feel;
- Reduction of time and financial costs – Invest in advanced UI/UX design and development as this reduces the need for frequent updates and recurring issues. This will save you a lot of time and money;
- Increase traffic – An effective UI/UX can increase traffic and the time spent on a site. It also boosts the number of returning users, which will lead to higher conversion rates;
- Meet customer expectations – Easy navigation and interesting content will help improve user experience. Understanding what your target audience needs plays an important role in UI/UX design decisions.
UI/UI Design Stages
A well-designed and easy-to-navigate online store is much more likely to motivate users to make purchases. By the way, according to Adobe research, 38% of people will leave the site whose design will seem unattractive to them. In order to prevent such situations from happening, you should properly approach design creation and take the below steps.
Planning
The first step in the user interface design process is to make a list of the main features you need for your online store. You need to create clear ideas about how you want the site to work and what features are needed to meet the potential needs of your customers. All other decisions that you will have to make on the way to creating a user interface will directly depend on all this.
Target Audience Research
At this stage, it is necessary to analyze and understand the interests, preferences, and needs of your potential clients. By applying these ideas to user interface design, you will be able to structure the information on your site and design the look and feel of your site to best meet the expectations of your target audience.
Development of Information Architecture
One of the most important parts of the UI design process is creating a clear, top-down information structure (IA) that helps buyers find what they need in seconds. A complex architecture causes confusion and frustration and leads to higher bounce rates.
Creating a Wireframe
Wireframes are a quick and cheap way to show the basic details and structure of a site’s navigation, as well as an indispensable tool in the user interface design process. They can be useful in identifying problem areas in the site structure and visualizing all stages of the customer’s journey to making a purchase.
Creating a Prototype Design
The main goal of the prototype is to realistically simulate the interaction between the user and the interface, bringing to life all the features of the product. Prototypes are often used for usability testing to get initial feedback and avoid costly changes at a later stage.
Testing
Once you launch your site, put in place a solid testing strategy to keep working on quality and performance. It’s unlikely that you’ll be able to create the perfect store the first time, but active experimentation and analysis will help you improve the user experience and optimize revenue.
Maximize Your Profits!
The ultimate goal of a quality user interface is to make interaction with a product (website or application) as simple, intuitive, and efficient as possible. In eCommerce, intuitive interfaces and attractive designs are an essential part of the user experience (UX) that can make a big difference in website performance and ultimately lead to higher sales.
