There’s no denying how crucial digital marketing is for businesses today. The benefits of digital marketing allow you to reach people worldwide quickly, and in many cases, do it at a low cost. That’s why digital marketing ad spending is expected to exceed $300 billion by 2025.
However, knowing that digital marketing is great doesn’t mean you know where to start creating profitable ads.
Knowing the types of digital marketing available is critical to finding the right platform to advertise your business online. Below are the primary types of digital marketing for companies that you need to be aware of.
Search Engine Optimization (SEO)
SEO is one of the most popular ways to drive free traffic to your business website. It’s the process of optimizing your website content and page structure to improve your ranking on Google. You target keywords people search for with your content and build your website as an authority on those subjects.
SEO is a long-term play that will take months to do. Because of that, many businesses focus on this method in phases as they create content and work on other marketing tasks.
However, once it pays off and you start ranking, you’ll get free website traffic as long as you remain at the top of the search results.
Pay-Per-Click Marketing (PPC)
PPC marketing is an excellent choice if you need immediate website traffic. Instead of waiting for results on SEO, you pay Google to show up on the front page above everyone else.
With PPC marketing, you find keywords people search for, bid on those keywords, and send the visitors to a landing page. Once you set these campaigns up, you’ll track your campaigns and optimize the ads that produce the best results.
You can do this for both global and local marketing efforts. Check out Digital Logic’s local online marketing to learn more about using PPC for local marketing.
Social Media Marketing
Many people spend their time online browsing social media these days. Unless people are looking for something specific, they don’t browse the general internet.
The problem is that it’s hard to reach these people if you don’t have a social media presence. Luckily, it’s not hard to create an account and start social media marketing.
Many businesses create accounts, and request customers follow those accounts. You can then post content for your following that they’ll enjoy, which will improve your brand recognition.
You can also invest in paid social media advertising. You can use this to advertise your fan page or direct people back to your website.
Video is growing in popularity in today’s world. Now that most people using the internet have high-speed internet, they can do more than view images and read articles online.
As a result, many people now spend their time on the internet on video platforms. They use these platforms to watch entertainment, get educated, and much more.
You can use this to your advantage as a business owner by creating informative content. People will find your videos while looking for solutions and trust your brand since you provide a solution.
You can also create video ads to target people watching other videos. The targeting capabilities on video ad networks are good, so you can target people watching content similar to what your business offers.
You can’t expect to grow a business with only a stream of new customers. If you want to stay successful, you need previous customers to return and buy again.
The problem is getting someone’s attention again. If all you do is make a sale without collecting customer information, you have to trust that the customer will find their way back to your store and buy again.
Email marketing solves that problem. You collect a list of emails from customers and people who signed up for your list. You can use that list to send content and promotions to your audience.
This will help keep your brand top of mind and encourage people to continue buying from your company.
Affiliate marketing generates interest in your products by encouraging other people to promote your store online. You’ll use your website to generate a unique link for your affiliates. When someone sends a visitor using a link and makes a sale, it gets tracked in your store.
You’ll pay your affiliates a commission as a reward for sending sales. The amount you pay will depend on your profit for your product and what affiliates for similar websites make.
If you have the profit margin to create an affiliate program, it’s a great way to generate new business with little cost and risk.
Influencer marketing is an extension of a standard social media marketing strategy. You aren’t building a presence on your fan page yourself in this scenario. You’re relying on famous social media personalities to spread the word about your brand.
Many people follow online influencers and buy the products they use. Influencers know this and will charge companies a fee for every post they make.
The more popular an influencer is, the more you can expect to pay for a post. Explore options for small and large online influencers and try to get stats that show results from other businesses.
Now You Know the Main Types of Digital Marketing
You have a lot of options when growing a business using the internet. There are countless types of digital marketing, so you need to understand your options and pick the right one for your business. The marketing methods above are the best you can use today, so keep them in mind when starting your new digital marketing campaign.
Head back to the blog to discover more strategies that will help with small business success.