When it comes to being a professional blogger, there are so many things to consider in 2023. Of course, the crown jewels of your blogging network, so to speak, will be your website. In order for it to work as a marketing tool, it will need to have a range of features that help with everything from SEO to accessibility.
Overlays, which are also known as pop-ups, are a type of website feature that appears on top of the current page, usually with a message or call-to-action. Overlays are becoming increasingly popular in the blogging world – and for a good reason. Simply put, they keep people’s attention and can help a website user to navigate the page better.
So, why are they worth investing in for your website? Read on to find out!
Improved Accessibility
Overlays can help with website accessibility by providing targeted messages and call-to-actions for visitors with disabilities, such as offering alternative text for images or providing audio descriptions. This can improve their overall user experience and make your website more inclusive. Web accessibility overlay options can also help you to boost your webpages’ SEO, as Google’s bots love websites that have increased accessibility options.
Increased Conversions
Another one of the most significant advantages of overlays is that they can significantly increase conversions. By displaying a targeted message or call-to-action, you can encourage visitors to take a specific action. This can be signing up for a newsletter or purchasing a product. Studies have shown that overlays can increase conversion rates by as much as 400%, making them an excellent investment for bloggers looking to improve their bottom line.
Lead Generation
Overlays can be a powerful tool for lead generation. By offering a free resource or incentive, such as an e-book or discount code, in exchange for a visitor’s email address, you can build a valuable email list that can be used for future marketing campaigns. Overlays can also be used to encourage visitors to follow your blog page on social media or share your content with their followers.
Personalization
Overlays can be customized to appear based on a visitor’s behavior or demographics, making them an excellent tool for personalization. For example, you can display a different overlay to first-time visitors than to returning visitors or show a different message to visitors who have previously purchased from your website. This level of personalization can help to create a more engaging and tailored experience for your visitors.
Improved User Experience
Contrary to popular belief, overlays can actually improve the user experience if used correctly. By displaying a targeted message or call-to-action, you can help visitors find what they’re looking for more quickly and easily, reducing frustration and improving satisfaction. Additionally, overlays can be used to provide helpful information, such as shipping and return policies, without cluttering up the main page.
A/B Testing
Overlays are an excellent tool for A/B testing, allowing you to test different messages, designs, and targeting strategies to see what works best for your audience. By testing and optimizing your overlays, you can improve conversion rates and overall website performance, making overlays a valuable investment for bloggers looking to grow their audience and increase revenue.
