Virtual events are booming and aren’t going anywhere. In fact, 75% of attendees say they will keep attending virtual events even after in-person gatherings have fully resumed.
As a marketing tactic, hosting a virtual event has huge benefits, from pipeline and lead generation to networking. However, it needs to be successful.
If you’re planning on hosting a virtual event, here are the top tips to help you host the event of the year.
Define a Strategy
Before getting started with fun and successful virtual event ideas, there are some basic logistics you need to define first. Create an event strategy with key questions in mind:
- Is the event free or gated?
- If the event is gated, how much will you charge for tickets?
- What are the goals and KPIs for the event?
- Is there a maximum amount of attendees?
- What is the best time to host the event?
- Will the event be live, on-demand, or both?
- How long will the event be?
- Are you getting sponsors involved?
Once you’ve answered these questions, you’ll have an event strategy that you can use as the base for planning the finer details.
Choose a Virtual Event Platform
There are plenty of virtual event platforms and live streaming software to choose from. Choosing the right one will be paramount for the success of the event.
Research platforms thoroughly to ensure they support the event strategy that you’ve outlined above.
Look for a live stream software that offers:
- Virtual lobbies
- Real-time two-way communication options
- Virtual exhibit booths
- Breakout sessions
- Ticket sales and online registration
- Social media integration
Visit shoflo.tv to get an idea of an all-inclusive platform ideal for hosting a virtual event.
Promote the Event
A massive element of a successful virtual event is marketing. Your target audience needs to know the event is happening, and you need to make sure they’re excited about it.
Social media is a powerful channel for event marketing. Use your platforms to run countdowns, host ticket giveaways, and show ‘behind-the-scenes’ content.
Consider creating an event website and running targeted ads. Most importantly, give yourself enough time to promote the event.
Troubleshoot for Tech Problems
Tech problems have the power to completely crash your event, and you need to try to mitigate any and all risks.
Ensure that you and all of your speakers have a strong internet connection and proper microphones and equipment. Do a dry run of the event to identify and solve any tech problems that may arise.
What’s more, have a backup plan in place. Pre-recorded presentations and videos should be on-hand in the case of a technical failure.
Have Fun Hosting a Great Virtual Event
You’re armed with all the knowledge you need to host an amazing virtual event. Make sure to properly prepare according to each tip, from the strategy and promotion to the tech ‘dress rehearsals’.
Are you looking for more marketing and advertising tips and tricks? Our site is packed with informative content to take your skills to the next level. Keep reading for more!
