Social media platforms are a great migration, and they provide more unique ways to interact with huge audiences. Every year, a new app redefines the way people frequently use social networks. TikTok is a relatively new and fastest-growing platform in the social media stream.
TikTok is currently ranked the 6t h most used app in the world, and it takes people by storm. More than 800 million users access this platform each month. With its massive user base, marketers considered that the marketing potential on TikTok is high.
TikTok for business is an amazing tool for all types of marketers, creators, and advertisers to promote your brand to loyal audiences. If you have not utilized this platform so far, don’t miss to read this article. Here, I’ll show you the most essential points why TikTok must be a part of improving your business and how to use them.
Let’s get detailed!
Short Video Entertainment
When you enter into the TikTok platform, a wide range of videos impress you. Short-form videos are more popular on TikTok that are 15 seconds in length. While it provides the options, people can also make up to one-minute-long videos.
Most of the videos on TikTok are lip-syncing, dancing, or something about their daily life. With these effective videos, they catch millions of views and followers. The short-form videos attract many people to introduce their brand on TikTok.
If you own a small business looking to increase brand awareness, TikTok is the perfect fit to show your brand and get high engagement.
Number Of People On TikTok Is High
Do you know teenagers and youngsters highly dominate TikTok?
Of course, like many other social networks, young people usually adapted to the platform first. As of 2019, 1 out of 8 U.S adults are using TikTok; they are aged between 18 to 24 years.
Today, TikTok has reached more than 1.5 billion users, and you can find different industry people such as content creators, advertisers, business owners, teachers, parents, and even grandparents.
Hence, you can easily reach and retain your target customers on TikTok without spending money. All you need to do is look at your competitor’s profile and analyze what type of content they publish, who their target customers are. Then, use your own ideas to create amazing content that is more attractive than your competitors’ videos. Moreover, a regular position is one essential strategy that your target audience is constantly watching your videos.
Easy To Capture User Attention
Presentation of content is one of the most valuable features on TikTok to get a better impression. Because TikTok content appears in a full-screen vertical format so people can watch your full content without any distraction.
With TikTok videos, you only have a fraction of seconds to capture your audience’s attention and keep them watching. So, you have to make eye-catching videos to increase TikTok video likes, the user spending time, and massive engagement.
As of the last study, TikTok users are spending 52 minutes per day on the app. So you should remember that there are many chances people quickly skip your content and scroll down to move to the next video.
Able To Make Money On TikTok
The primary goal of brands for TikTok is attracting new audiences and gaining more revenue. TikTok provides huge opportunities for brands to generate sales and make money from it. Here are some exciting ways to make money from TikTok;
- Growing and selling your TikTok account.
- Upload sponsored content.
- Become a TikTok consultant/influencer.
- Sell your own products and services.
- Run an influencer campaign/influencer agency.
Consistency and creating high-quality content is the key to reach & attract your target customers.
Excellent Organic Submission
TikTok has a stronger organic exposure than paid advertisements. Paid submission ensures immediate results than organic. But, many people on TikTok find an organic way to establish their brand presence to the loyal audiences. Hashtag challenges are one of the most influential and brilliant options to build a relationship between customers and business.
For example, the brand Colgate published the #MakeMomSmile challenge on TikTok and which gained 5.3 billion views within a short span. It creates a massive impression on the audiences and enhances the brand image that is trending on TikTok.
Hence, if you’re a beginner on TikTok, undoubtedly, you can promote your brand via hashtag challenges. As a result, you’ll generate significant growth and immeasurable reach. But, you should use the most popular and relevant hashtags in your challenges because hashtags are the best way to display your content in front of the crowd.
Endless Pool Of Influencers
You’ve seen influencer marketing strategies and their success on many other social channels such as Instagram, YouTube, and Facebook. When it comes to TikTok, anyone can quickly become viral on the platform. If you are looking to target a particular group of people in a certain location, TikTok influencer marketing is a great strategy to reach a big following.
According to the statistics, almost 86% of TikTok marketers used influencer marketing to reach potential customers, boost brand awareness and generate sales. TikTok creator marketplace is a great analytics tool that TikTok provides you to reach the perfect influencers based on their engagement, reach, views, audience demographics, and more.
Multiple Ad Formats
If you wonder how TikTok will help your business growth, the good news is that TikTok introduced its unique ads format. It is one of the cost-effective reasons why businesses should use this platform. With TikTok advertising options, you can instantly reach huge customers and maximize your brand presence. Here are the types of TikTok ads you can utilize:
- Infeed video ads – It appears in between the user content, and it helps to increase clicks, downloads, and website traffic.
- Top view ads – Users can see this ad when they first open the TikTok app.
- Brand takeover ads – It is valuable for generating brand awareness. Brand takeover allows you to take over TikTok temporarily and create images, videos, or GIFs. You can also add your website links or hashtag challenges to it.
- Branded effects – You can use branded lenses in the front or background of your videos to capture huge attention. Many brands use these ads while launching their brand, products, or logo.
In 2021, TikTok has officially launched TikTok for business, which provides a fantastic opportunity for business and marketers to maximize the reach of their marketing campaigns and get more success.
With TikTok’s short-form video contents, hashtags challenges, user-generated content, attractive editing features, and different advertising options. You get the big opportunity to enhance your business growth, generate sales and revenue.
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!