How to Use Animated Explainer Video in Your Marketing Strategy
If you have heard about animated explainer videos, you may think they are just used to advertise a certain product or service. Actually, many people think that explainer videos live on a company’s homepages and tell visitors about products or services in 1-2 minutes. It’s the most obvious and commonly used solution, and it really works. A great homepage animated explainer video increases the chances to convert your visitors by 20%.
But in fact, animated explainer videos are capable of many things, and you can use them at every stage of the customer journey. They help to increase awareness, build trust and loyalty, strengthen a brand’s reputation, boost a website SEO, and drive sales and conversions.
Read on to learn about how explainer video works for business, and how you can use it in your marketing campaigns.
It’s not easy to pitch a new product or idea to potential customers or investors. Today’s buyers are more knowledgeable and motivated than ever before, and they are looking for simple and quick solutions. Your sales pitch will be more successful if you include an informative explainer video that answers the buyers’ or investors’ questions and explains the value of your product or service for your audience. You should start your pitch with an engaging animated explainer video to make a powerful first impression.
Email Marketing Campaigns
Email marketing is a proven old-school practice, but you can make it even more effective if you take a fresh and creative approach. An appealing animated explainer video can motivate your subscribers to open your emails. Today’s consumers prefer video content and are more likely to open an email if they see the word “video” in the subject line. They are also more likely to make a purchase after watching an informative and engaging video about the product. You will be able to connect with your target audience on an emotional level and make your emails more memorable. This way, you’ll be able to increase open rates and click-through rates and boost sales.
Internal Company Training
Successful onboarding and training of new hires are crucial for their long-term performance and sustainability. You need to share lots of important information and processes during the first days. But the human brain can’t retain every piece of information it receives even if we make a conscious effort to stay focused.
Animated explainer videos can act as perfect training tools that appeal to different senses and are especially suitable for visual learners. And they are ideal if you need to explain complex or abstract concepts and complicated topics. New hires can watch such videos as many times as they need to ensure they didn’t miss anything important and there are no gaps in their knowledge.
You can also use animated explainer videos that tell about how your company works and your culture as a part of your recruitment strategy to attract better qualified applicants.
Paid Ads on Social Media
Your social media channels are a great place to experiment with animated explainer videos that can translate complex value propositions into clear and compelling stories and present them in a memorable way. It’s important to create videos that are targeted at people at different stages of the customer journey. For example, you can use animated videos in social ads for people who know little about your company. Besides, you can incorporate animated explainer videos into your retargeting options and address specific common questions about your products with people who visited product pages or abandoned their shopping carts.
No matter which type of animated explainer videos you choose, explainer video marketing has great potential and can generate growth and revenue for your business.