E-mail marketing is just a part of your grand marketing strategy online, but it may just be the most crucial one. Everyone has an e-mail, and this is shared in almost all personal data. Having an e-mail is as important as an address or phone number. Even official documents require giving an e-mail. Despite the prevalence of social media, e-mails are still a necessity and people spend time checking it out. Mastering an e-mail marketing campaign can make you a savvy marketing strategist and boost your business.
A digital marketer is primarily the one responsible for e-mail marketing. They know the brand’s values and can organize a team that can come up with a good copy, advertising, and layout. A digital marketer will have a familiarity with your brand’s aesthetics goals and values. They already know your customer so they can craft the kind of e-mail marketing campaign that will resonate with them.
Tools and Practices for a Successful E-mail Marketing Campaign
To start your e-mail campaign, you need to get the right applications and tools. Programs such as Mail Chimp, Aweber and ConstantContact help you make beautiful e-mail layouts and send them in bulk. They also show you your e-mail statistics such as click rate and open rate. If you have a large contact list, you should probably update your database before starting your campaign. You should clean up your list by removing contacts with expired information and inactive e-mails. This is a crucial step because sending out tons of e-mails require you to have a good reputation amongst ISP providers, so they won’t block you. Having a good e-mail list with verified contacts makes sure your e-mail gets delivered.
This process of email verification is an important habit all digital marketers should have because it saves effort and money. Email verification is simply making sure that your emails are tied to an inbox and are going somewhere. If you don’t apply e-mail verification all your efforts on making the perfect newsletter or marketing campaign will be wasted. Verifying an e-mail also keeps you from account suspension which is a critical problem. Internet service providers, spam monitors and email security services all set limits for complaints, undelivered messages, and unsubscribes.
If you don’t have a hygienic list, you can be blocked. A good reputation starts with a good list and there are higher chances that your e-mail will get delivered to the inbox instead of the spam folder. One way for you to know that you are sending e-mail to people who really want to hear from you is to build an organic list. If you have a website, you can build your e-mail list from thereby encouraging visitors to sign up and give you their e-mail in exchange for services such as content or downloads. These users are already interested in your products so your e-mails will be better received.
You should also remember to keep your contacts organized. Use specific tags of segmentation depending on your business. Usually, it is helpful if you segment your list by location, industry and lead source.
An effective e-mail marketing campaign should also have specific goals. Don’t send out a hodgepodge of content or information. You must focus on one thing only. One example is to promote a specific product or service that you believe will generate interest and business from existing customers. Another example is to promote an article or content to drive traffic to your website.
Once you have mastered the art of designing great newsletters and the habit of maintaining a clean contact list you are on your way in succeeding in your e-mail marketing efforts. Make sure you use an e-mail validation service so you can trim and edit your contacts list on a regular basis.
E-mail verification is part of a good e-mail marketing campaign
You should apply e-mail verification every time you launch a new e-mail marketing campaign. This habit is good for business in several ways. Each e-mail you are sending out has costs in dollars and if you are sending to an abandoned or inactive e-mail you are losing money. With a good list, you will have a higher ROI because people who receive your e-mails will do some action on it such as buy your products and services or drop by your website.
Eventually, your business will feel the difference with a cleaner contacts list. Another benefit in email verification is you get to acquire data. Since your e-mail list represents real customers you get ideas on how to build your advertising and marketing strategies. You will form more engagement with your customers and know more details about them. You will be able to tell which customer has used your products in the past and who is an active user. This gives you a chance
To segment further and gives more targeted ads and messages to groups.
The more engagements you have with your customers the better chances for conversions and that leads to ROIs. A business needs to grow, and you can only achieve this if you have an organized communication process with your customers a crucial medium off which is e-mail. Don’t skip on the e-mail verification it is always a good practice that will give you success in your email marketing campaign.