The Advantages of Spending Money on Google AdWords Campaign

The Advantages of Spending Money on Google AdWords Campaign
The Advantages of Spending Money on Google AdWords Campaign

Image source: Unsplash.com

No business is going to survive without a proper marketing plan. And given how important the internet is these days, it would not be a stretch to say that focusing on this particular place should be a priority for most. Below in this article, we will cover The Advantages of Spending Money on Google AdWords Campaign.

Of course, the size of the world wide web is something unfathomable and there are a lot of areas to cover. And losing oneself among it all is not out of the realm of impossibilities.

Certain tools are somewhat underutilized so putting your focus on them might give you a big advantage over the competition. One of the best examples is Google AdWords. There are plenty of other Google Ads Tools in one of the biggest companies in the world as well, especially if you were to make use of services like Clever Ads.

But for a business that is looking to make a profit and become sustainable, there is hardly any better option than AdWords.

If you have not had an opportunity to try this yourself, continue reading and you will find out just how much it has to offer.

Schedule the Ads

Do not think of it as a disadvantage just because it takes time to test. The same thing applies to almost every marketing method there is.

Having the option to schedule your ads saves you a lot. Sure, you could go with an option to have them active 24/7 but that is nothing but a waste of resources.

Once you can narrow down the best available timeframes for the ads, your efficiency will increase significantly, especially if you are planning to do this for a very long time.

Measure Yourself Against Others

The Advantages of Spending Money on Google AdWords Campaign
The Advantages of Spending Money on Google AdWords Campaign

Image source: Unsplash.com

Understanding the market is part of the game. The same can be said about your competition. You do not have to follow every single move of theirs, but keeping up with the most recent trends and borrowing the best practices should be on your list of things to do.

Plenty of articles have been published about how important having a competition is, especially in business. And with the transparent system of Google AdWords, this sort of research becomes available to anybody.

Keep Track of Your Campaign Effectiveness

While keeping track of the competition is important, you also need to make sure that everything is going in the right direction on your personal front as well.

Google AdWords has a clear analytics system which reveals information like the number of generated leads, who and when clicks on the ads, how much each visitors costs on average, the amount of traffic that comes directly from the ads, which of your keywords are the most effective, and so on.

Meanwhile, if you were to spend money on other means of promotion like renting billboard space, running ads on television or radio, handing out flyers etc., it is impossible to have real numbers and figure out whether the investment was worth it or not.

Remarketing

A great way to improve your business would be bringing people who have visited the website but did not bother purchasing anything. 

This is the purpose of remarketing. It is a special kind of extension of Google AdWords. You can set up an entirely separate campaign with the intent to target past visitors your site and show them ads even if they are not on the lookout for your products or services.

Email Marketing

The Advantages of Spending Money on Google AdWords Campaign
The Advantages of Spending Money on Google AdWords Campaign

Image source: Unsplash.com

Despite losing some momentum in the last few years, email marketing could still become an ace up your sleeve. Google has introduced native ads for Gmail back in 2015. And since the platform is extremely popular, you can expect to receive a decent number of potential customers from there.

Also, do not forget that such ads are separate for mobile and desktop versions of Gmail, meaning that you will have to optimize for both types of users.

Better Than SEO

While search engine optimization is one of the cornerstones of a good website, those who want quick results should certainly go with AdWords rather than SEO.

You can focus on multiple keywords more efficiently, quickly turn off the campaign and start a new one without losing any ground, and it is easier than mastering the art of SEO.

Brand Awareness

The Advantages of Spending Money on Google AdWords Campaign
The Advantages of Spending Money on Google AdWords Campaign

Image source: Unsplash.com

Some would argue that influencers are more effective in this, but Google AdWords can also help with increasing brand awareness. As long as you do not use click baits and people get redirected to a relevant landing page, you can certainly expect the word of mouth to travel far, and with a positive message to boot.

All in all, it should not be clear why Google AdWords should be on your list of marketing tools to try. Even if you have had any doubts before, it offers so much that not giving it a try at the very least would be unwise.