In today’s digital world, it’s a huge setback and a missed promotional opportunity for authors if people can’t find them through web searches. And this goes without saying that every writer needs to have a high-quality author’s website. It is an essential tool for book promotion, marketing, networking, and long-term development. below in this article, we will cover the Several Elements on Creation of the High-Quality Author Website.
The author’s site is a hub where writers can update and interact with fans, agents, and publishers, which could translate to more sales and fame. Therefore, the website must be professional, device friendly, and have several other elements aimed at excellent user experience and functionality.
Unfortunately, creating an author site leaves many writers handicapped. But not to worry, in this post, we’ll see how to make an author website of high-quality.
Setting Up An Author Webpage Aesthetics
When setting up the author’s webpage, have it in mind that first impressions matter. Always remember that your website is your brand, representing who you are and what you do. Hence, it must look clean, uncluttered, legible, and polished.
Aim for easy and clear navigation, and use color to draw attention to specific elements or actions. Make your details consistent on every page and avoid animated backgrounds, music, or flash. Ensure that your website is compatible with different browsers and devices, especially mobile. And create easy to scan, well organized, and engaging content with catchy headlines.
Creating An Author Website
Most Authors will often spend most of their energy on the author homepage. However, while this is important, other pages and elements go into building a high-quality website.
From the sidebars to headers, footers, pop-ups, and calls-to-action, everything is essential. And with this in mind, you can meticulously curate the following pages.
1. The About Page
One of the most visited pages of an author’s website is the About page. The about page is how to find the author of a website. Readers, fans, agents, and publishers will know more about you through this page. Most people go to this page in search of information about an author.
Some ideas to help create an incredible Authors page includes:
- Attach a short blurb and professional headshot on your home page with a link that redirects readers to the about page.
- Start with a compelling headline, assure readers that they are in the right place, and tell them what to expect.
- Talk about yourself and what made you start writing in your genre from a professional point. Include your credentials and ensure your personality shines through.
- Boost your credibility with some social proof like testimonials and reader quotes.
- Include a Call-To-Action. For Example, asking them to join an email list or providing links to your books.
2. The Contact Page
Making it difficult for people to contact you will kill engagement. You must make it easy for people to contact you. Consider the following ideas.
- Include a contact tab on your top main menu that leads readers to a contact page. On the contact page, list your preferred method of contact. You may also get visitors to fill a form that you’ll use to get back to them.
- Ask readers to reach you via your most active social platforms (include links or social media handles).
3. The Book Page
To get the best results, list all your works on one page, and provide a link that leads to a unique page for each book. On the individual pages, put up a great and clear cover shot, a compelling blurb, and simple details on purchase options.
If you have new work or project, put it to your homepage, then provide a link to your Book page. The Book page is ideal for including additional details and a press kit that will grab attention.
4. The Blog
Studies show that websites with blogs have 55% more traffic than those with no blog, so you should include it on your site. Additionally, having a blog ensures you create fresh content, which is excellent for Search Engine Optimization (SEO).
With a blog, you can drop exclusives, teasers, extras, and sample chapters. These little perks will drive potential book buyers to your website while establishing you as an industry authority
Like editing your favourite novel, you must take care of and embrace details when creating your author site. This post shows you how to build an author website while incorporating the most vital elements. Don’t be overwhelmed; it’s one step at a time to build a high-quality website that will last through your career.
Anna is a specialist in different types of writing. She graduated from the Interpreters Department, but creative writing became her favorite type of work. Now she improves her skills while working as a freelance writer for Pick The Writer, Writing Judge to assist a lot of students all over the world and has free time for another work, as well. Always she does her best in the posts and articles.