SEO Metrics You Should Be Tracking

SEO Metrics

When you are running an SEO campaign, it is crucial to keep track of the metrics that can help you measure its success. By monitoring specific SEO metrics, you can gain insights into how your website is performing and identify areas that need improvement.

In this article, we will discuss some of the essential SEO metrics you should be tracking to ensure that your SEO strategy is working effectively.

Organic Traffic

Organic traffic refers to the number of visitors that come to your website through organic search results. It is one of the most important metrics to track because it can give you an idea of how well your SEO strategy is working.

If your organic traffic is increasing over time, it means that your website is ranking higher in search engine results pages (SERPs). And, this means that more people are looking for and visiting your site.

Keyword Rankings

Tracking your keyword rankings is another crucial metric to keep an eye on. Using a rank checker for keywords is a great way to track your keyword rankings. Tracking your keyword rankings is another crucial metric to keep an eye on. 

When you use rank checker keywords, you can see which ones are driving the most traffic. And, you will also see which ones need improvement. If your website is ranking well for your target keywords using a rank checker, it means that your SEO strategy is effective.


Backlinks are links from other websites that point to your site. They are important because they can help improve your website’s authority and search engine rankings. By tracking your backlinks, you can see how many links are pointing to your site, which sites are linking to you, and whether those links are high-quality or low-quality.

Conversion Rate

Conversion rate refers to the percentage of visitors that complete a specific action on your website, such as making a purchase or filling out a form. By monitoring your conversion rate, you can see how effective your website is at converting visitors into customers. If your conversion rate is low, it may indicate that there are issues with your website’s design or content.

Bounce Rate

Bounce rate is the percentage of visitors that leave your website after only viewing one page. A high bounce rate can indicate that visitors are not finding what they are looking for on your site. By tracking your bounce rate, you can identify areas of your website that may need improvement, such as your content or user experience.

SEO Metrics to Keep an Eye On

Tracking essential SEO metrics is crucial to ensuring the success of your SEO campaign. By monitoring your organic traffic, keyword rankings, backlinks, conversion rate, and bounce rate, you can gain valuable insights into how your website is performing. 

And, you can identify areas that need improvement. If you are not confident in your ability to track these metrics, consider using SEO services from a professional agency. They can help you track and optimize your SEO strategy, so you can focus on running your business.

For more tips and guides, visit our blog today!