Over 50% of all website traffic comes from an organic search using a search engine. Unfortunately, costly search engine optimization (SEO) mistakes could hurt your rankings. Lower search engine result page (SERP) rankings can impact your ability to reach consumers. Here are six common SEO campaign mistakes you should try to avoid this year. Learning more about creating SEO campaigns successfully can help give your business a boost.
Read on to learn more about SEO today.
1. Not Gathering Research
One of the biggest SEO campaign mistakes you can make is beginning without first gathering research. Research can inform your entire SEO strategy. It can make marketing businesses online easier and more effective.
For example, you should start by gathering audience research. Define who your customers are by creating distinct buyer personas. Consider age, gender, location, buying behaviors, interests, and pain points to get started.
Then, you can begin creating personalized content for each distinct buyer persona.
Using personalization when marketing businesses online can help you forge strong, lasting connections with consumers. Your target audience will begin to realize you understand them as unique individuals with unique needs.
2. Neglecting Long-Tail Keywords
Once you’ve gathered audience research, take the time to gather keyword research before creating SEO campaigns. Keyword research can inform your content marketing strategy. Otherwise, the content you create won’t align with the user’s search intent.
Their search intent signifies what they expect to find during a search.
When gathering keyword research, focus on longer phrases (long-tail keywords). These phrases are more precise, helping you gain a better understanding of the user’s intent. Then, you can create content that answers the questions they’re asking.
3. Never Updating Your Website
Take the time to update your website before creating SEO campaigns, too.
Google will consider the user experience on your site before determining your SERP rankings. It will also check the mobile version of your site first.
Make sure your site is fast, user-friendly, mobile-optimized, and secure.
4. Not Leveraging Social Media
Though social media isn’t a direct ranking factor, there is a connection between SEO and social media marketing. Share your content on social media to generate more website traffic. As you gain more referral traffic, Google might boost your rankings.
You can learn more about SEO and social media from this social SEO post by The HOTH.
5. Neglecting Links
Generating backlinks from websites with a high domain authority can also boost your rankings. Focus on creating high-quality blog content to generate natural links. Otherwise, start guest blogging.
6. Never Reviewing Analytics
Once you begin using these tips, review the analytics from your SEO efforts. Determine which posts gain the most traffic.
Then, use your data to improve your SEO strategy over time.
Avoid These Common SEO Campaign Mistakes to Boost Your Rankings Today
Don’t let these SEO campaign mistakes hold you back. Instead, improve your SEO campaign this year. With a strong strategy in place, you can reach more consumers online.
Otherwise, consider hiring an experienced SEO agency. With their help, you can reach the top of SERPs.
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