Having an excellent content funnel serves multiple purposes:
- Boosts traffic to your website
- Strengthens your brand’s reputation
- Encourages site conversions
Markedly, more than 90% of B2B marketers prefer using content marketing strategies. This is according to a study by the Content Marketing Institute. Doing so enables them to boost their brand awareness over time.
Unfortunately, content creation for digital marketing takes a lot of time and effort. Furthermore, every type of content has a lifespan. In a word, it becomes alive when you hit “publish” and dies when people stop reading it. Too often, the lifespan of every new blog post is short, and your content soon loses its appeal.
Thankfully, you can repurpose blog content instead of creating new content every time. Repurposing blog content is one strategy every content marketer should actively use.
What is Blog Content Repurposing?
When you repurpose blog content, you give existing content new life. Therefore, you continue gaining value from it. In other words, you repackage a piece of content to:
- Reach more potential clients through content marketing
- Increase your organic search traffic
- Spend less time stressing over what to write about
- Dedicate more time towards making sales.
Overall, you get more return on investment by repurposing content. More interestingly, your original content becomes like a classic that people want to revisit often.
For the best results when repurposing blog content, choose the evergreen content. In other words, choose old blog posts that remain relevant over a long time. Notably, select those topics that your audience continually interacts with.
Another approach is to repurpose your most popular blog content. Consider popular content that:
- Resonates the most with your audience
- Received the most shares on social media platforms
- Has the most monthly traffic
- Registered the most views on YouTube, in the case of video content
Once you decide the content to repurpose, here are some ways to go about it.
1. Build an Infographic
An infographic is a complete visual summary of your post’s content. The use of infographics is on the increase among content marketers. For example, 49% of content creators deem visual content crucial to their content marketing strategy.
Suppose you have a lot of data in your story. Infographics provide an ideal way to relate data or break it up into major points. You can leverage programs like Canva or Piktochart to create your infographics. Consider incorporating them in your digital signage content, among other content platforms.
Also, Read: The Ultimate Guide on How to Invest in Real Estate
2. Convert a Web Page into a Short Video
If you have long-form, high-quality content you’d want to repurpose, you can create video content out of it. For example, you can break it down into sections and create a YouTube video for each. Then, publish them on your YouTube channel.
Various tools exist to help you convert a blog post into an eye-catching video. While at it, ensure you capture the article’s critical quotes and main bullet points. Convert them into an animated PowerPoint slideshow for a more significant impact. Consider creating some videos for your digital signage video walls too. However, these should be short and to the point.
3. Republish Your Blog Posts
Republishing your blog posts can be an excellent way to expand your reach. When you republish content, choose platforms with high web traffic. This way, you’ll have a higher chance of getting your content in front of your target audience.
As an illustration, you can republish your content on LinkedIn, Medium, and various other platforms like:
- Hacker News
- Pulse
- BizSugar
- Growth Hub
- Social Media Hub
- Blokube
- Growth Hackers
It’s equally essential to re-word the article when republishing to avoid duplication. Additionally, you can also include backlinks to the original article as an excellent SEO practice.
5. Make Blog Content Part of Your Email Series
Another way to repurpose your blog content is to use it in your email series. Decide whether to use the content for email marketing, onboarding, or part of an email newsletter. Providing great content to the people in your email list is a lead magnet. It can go a long way in increasing your brand awareness.
Instead of creating content from scratch, you can use what you already have on your own blog. A blog series with multiple installments can effectively function as a multi-part email series. Your new audience and email subscribers are not likely to know that you’ve already published the content elsewhere.
6. Use Snippets for Social Media Posts
Have you thought of taking small snippets of your blog post and converting them into a social media post? It’s a genius way to recycle your blog content. Moreover, it’ll significantly help you build your brand.
Undoubtedly, doing this adds value to your social media profiles. These include Facebook, Twitter, Instagram, Quora, and Pinterest. Whenever possible, add an image to make your Facebook posts or Instagram story stand out.
In Conclusion
You may not always have the time to create an original post for your website. Nonetheless, you can repurpose blog content to ensure you keep building brand awareness. The above are brilliant strategies you can use to add value to old content.
