The world has gone digital, so why shouldn’t your business? A website is a fast, easy way to establish an online presence that can open your business to a new global audience.
But what if your website is outdated and no longer converts visitors into customers? You may wonder how to redesign a website without losing your SEO ranking.
Doing a website redesign can seem like an uphill climb, especially if you fear losing your SEO ranking. With these tips, though, you won’t have any worries.
Keep Your URL Structure the Same
You don’t want to lose all the progress you’ve made with your SEO ranking while redesigning your website. One way to keep your ranking is to keep your URL structure the same.
This means keeping the same page names, file names, and directories. Doing this will help maintain your link popularity and keep your existing visitors coming back. Of course, you’ll want to update your content to reflect your new design, but keeping your URL structure the same is crucial to keeping your SEO ranking.
Use 301 Redirects to Point Old Pages to New Pages
If you’re redesigning a website, you can use 301 redirects to point old pages to new pages. This will tell search engines that your content has moved, so they can update their index and keep your ranking.
When setting up your redirects, map each old URL to the corresponding new URL, so there’s a 1:1 relationship. This will help maintain your SEO ranking and avoid any issues with search engines.
Maintain Your Content Strategy and Blog
Maintaining your content strategy and blog will ensure that you’re still producing relevant, keyword-rich content that will help you rank in search engines.
By producing quality content relevant to your audience, you can keep your SEO ranking while making your website more visually appealing.
If you have a blog, keep it updated with new posts regularly. You can also add new page titles and descriptions to improve your website’s design without compromising its searchability.
Don’t Forget Your Metadata and Title Tags
Metadata is the information that search engines use to help identify and index your website. This includes things like your website’s title, description, and keywords.
Title tags are also important, as they are one of the first things potential visitors will see when they find your website in a search engine. By including these elements in your new design, you can help ensure that your website will keep its current SEO ranking.
Monitor Your Traffic During and After Website Redesign
Keep an eye on your traffic during and after the website redesign. If you see a significant traffic drop, your SEO ranking has also dropped.
There are a few things you can do to try to mitigate this, such as submitting your new sitemap to Google and resubmitting your site to directories. You should also check your website’s Robots.txt file to ensure it’s still optimized for search engines.
If you’re still worried and want to ask for help to redesign your website, you might want to look here for more information.
Follow These Tips to Effectively Redesign Your Website
Most website redesigns are undertaken to boost traffic and conversion rates. However, a website redesign can significantly decrease search engine rankings if not done carefully. You can redesign your website without losing your SEO ranking by taking the steps mentioned.
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