Opinions That Matter: 5 Tips for Generating Valuable Customer Feedback

Opinions That Matter

The most reliable way to make sure your business is on track and everyone stays happy is by obtaining customer feedback. Yet, do you know the best way to get inside the minds of your customers? Generating valuable customer feedback can help you see what your business is doing right, as well as what you can improve on. Luckily for you, we know the most efficient ways to get reviews from your customers and see what they actually think. Be sure to keep reading for our guide on the five tips for generating valuable customer feedback and opinions that matter.

1. Email Surveys

Do you have an email list of the clients that you work with already? If so, sending a customer satisfaction survey is easy and can help generate the results you’re looking for in a matter of minutes. 

You will want to send the survey after you’ve worked with a client or if they’ve bought something from you. Some businesses give it a day or two so that the client has time to think about their experience and can give an accurate review of their experience. 

When you send the email, be sure that you let your customers know that the feedback they give is important to you. If you make it seem like they must fill out the customer feedback form, you will have a greater chance that they will. 

2. Comment Cards

If you’re looking for an easy and efficient way to provide customer feedback surveys to your clients, you need to invest in comment cards. These are customer feedback forms that can help a business know whether a customer is pleased or dissatisfied with their service.  

There are tons of different templates and designs for comment cards. If you’re looking for specific feedback from your clients, you’ll find that you can ask the right kinds of customer feedback questions to get the answers you’re looking for from them. Another reason why many businesses and customers like to use comment cards is that they’re anonymous.

That way, the client can be honest and won’t feel like they have to please the business for any reason. As a business owner, you will appreciate the honest feedback. You can improve any issues within your company. Did you know there are digital comment cards? Be sure to read the ultimate guide on comment cards and learn how you can use them to your advantage.

3. Your Website

Another spectacular place to look for feedback from your clients is through your website. You’ll find that clients will use your website to buy your products, contact you, and many more things. Since your website is one of the main resources for your clients, you should make sure that you have a way for them to leave feedback there as well. 

Chatbots are a great way for your clients to get their questions answered and tell you how their experience was working with your company. You can set up specific customer feedback questions that your chatbot will ask each customer. By using chatbots, customers can easily let your business know all the positives and negatives about their experience. 

Make sure that you also have a clear contact page on your website with your phone number, address, email address, and social media accounts. That way, clients can contact you with any additional information they might want you to know. 

4. Ask Customers for Feedback

Many of the ways we’ve talked about receiving customer feedback are anonymous, yet asking customers for their feedback is a great way to get inside their minds too!

Face-to-face interaction is a good way to see what a customer is thinking about their experience. Before they leave, be sure to ask them how their experience was and if they plan on working with you again in the future. It can be a very informative way to get feedback from your clients. 

Another way to get feedback is by talking with your clients on the phone. Many times businesses will have a short survey at the end of phone calls. This way, you will be able to see how the interaction went with your customer and employee. You might find that certain employees need to work on their customer service skills. You could also find that you have some superior employees that your customers enjoy working with. 

5. Offer an Incentive

One of the best customer feedback examples is reviews that you can find on the internet. Online reviews can be quite beneficial for your company as they can be a way to attract more business. Yet, it can be a bit of a waiting game if you’re not actively trying to get your customers to write online reviews about your company. 

Instead, you need to offer an incentive to your customers for completing a review online for you. Incentives can be a variety of things, whether it is a coupon, percentage off, free items, or anything else your business wants to offer. You need to make sure that each customer can prove that they have left a real review for your business. In return, they will receive a reward, which will make both of you happy. 

You’ll find that many customers will be happy to leave you a glowing review on the internet. Unfortunately, many people don’t feel like they have a reason to leave a good review unless they’re going to get something out of it.

Applying Customer Feedback to Improve Your Business

Now that you know all the best strategies on how to generate customer feedback, you need to apply it to your business. Be sure to use the information you receive from reviews to improve your business and continue to grow. Your customers will appreciate the fact that you took the time to read their reviews and put their suggestions into action. 

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