Organic search engine optimization is likely to be your most important marketing channel. The vast majority of website traffic comes from search engines.
If you’re not at the top of search results, you’re not in a position to grow your business.
Managed SEO services oversee all aspects of search engine optimization. As a business owner, you’re looking at SEO services as just another expense.
If you look at it that way, you’re potentially missing out on the benefits of having managed SEO services take care of the work for you.
Read on to learn what those benefits are and how to hire the best-managed SEO service provider.
1. Constant Attention to SEO
SEO is difficult to master because it takes time and consistency. If you’re like most business owners, you only have so much time to devote to marketing.
You focus on marketing and SEO when it’s slow. When business picks up, you drop your marketing efforts and focus on your customers.
That ebb and flow aren’t how to run a sustainable business. You lose the momentum in marketing and have to start over.
Managed SEO services help you maintain a consistent presence. Customers learn to trust your business more because of that consistency.
2. Save Time
Do you know what it really takes to get your site to the top of search results? You’re aware of keywords, but there are dozens of other factors that determine search results.
You have a business to run. You don’t have time to develop the expertise needed to run an effective SEO campaign.
Hire a managed SEO service, and you don’t have to worry about becoming an SEO expert. You have one on your team.
3. No Site Penalties
Stuffing keywords and buying backlinks used to be the main SEO tactics in 2010. Those tactics will get your site penalized today.
Site penalties can make your site disappear from Google if you violate Google’s webmaster guidelines.
The expertise of a managed service provider ensures that your site uses white hat techniques that fall within the guidelines.
4. High Conversion Rates
Most sites don’t get results from search engines. That’s because they target the wrong keywords or they get traffic that doesn’t convert.
The key to SEO success is to understand your target audience and use the precise keywords that they use to find your services.
Work with managed SEO services, and you’ll target the right keywords. The right keywords turn into traffic that’s interested in your services. They’re much more likely to convert into leads and customers.
5. Gain Market Share Over Competitors
Position matters in search engine optimization. The first organic search result gets between 26% and 32% of the clicks.
That leaves the rest of the results vying for clicks. If you’re at the top of important search results, you’re getting traffic and leads instead of your competitors.
That leaves you in a strong position to gain market share. You can slowly dominate the marketplace just by using managed SEO services.
6. Stronger Brand Experience
SEO improves every aspect of your online brand experience. Your website has to meet performance standards, you have to be active on social media, and get backlinks to your site.
These items work together to create a unified brand experience. Customers expect that level of consistency and they’re willing to pay businesses for it.
That’s because consistency equals trustworthiness. A customer who trusts your business will become a loyal customer.
7. Stay Ahead of Marketing Trends
What’s next in the world of search engine optimization? You don’t have time to think about that. Your managed service provider does because it’s their job to think about those things.
They understand that Google and other search engines constantly update their algorithms. Your site is prepared for trends like voice search.
How to Hire Managed SEO Services
You can’t ignore the benefits of hiring managed SEO services. There are plenty of SEO service options out there. Here are a few things to look for when hiring a search engine optimization provider.
Ask a provider about their experience. They should have been working in the field of SEO for several years.
Find out what results they delivered for their clients. Managed SEO service providers should have specific examples of clients they helped get to the top of search results.
Follow up and find out if you can get references from previous clients. You can also read online reviews of SEO services.
Managed SEO services mean that an SEO provider handles all aspects of SEO. That’s not always the case. Some providers expect you to produce content like blog posts, while others include them in their services.
Learn exactly what the SEO provider does and what you’re expected to do. This saves you from hiring a provider only to discover that you have a lot of work to do.
A top service provider can cost between $1500 and $2500 a month. You have to weigh the cost and the return on investment. The best service providers know that SEO results take time.
They won’t promise you’ll get results in a month and the investment will pay for itself right away.
Don’t Wait to Hire Managed SEO Services
What can managed SEO services do for your business? You save a lot of time because you don’t need to research the latest SEO trends.
Your site ranks higher than your competition. You get the leads and traffic instead. Your business is able to grow because of the increase in sales.
Those are just some of the benefits of hiring SEO services. If you want more great marketing tips to compliment your SEO strategy, check out the blog today!
