So you’ve decided to take your business to Instagram seeing how it is one of the most popular social media platforms on the planet today. Playing host to millions of users, Instagram is the go-to place for photo sharing and is now an excellent platform to build your brand. Here, you can find the details about what you need to know about Instagram marketing agencies.
To get started with Instagram marketing, you need to create an account and switch from a personal to a business account. Be sure to use the same brand name on every platform you use so that your audience recognizes you. Besides this, you need a high-quality image with the brand logo for your profile picture. You also need to have a crisp and concise bio that helps visitors understand what your brand is all about at first glance.
Why you need to hire an Instagram Marketing Agency
If you want to build your brand awareness as efficiently as possible, you may want to consider hiring an Instagram marketing company. Here’s why:
Stay on top of the latest trends
As you know, social media trends determine where the money goes and who gets it. In other words, you need to be up-to-date on all the latest trends and how to capitalize on them if you want to stay relevant.
Instagram agencies know how to do this. You may have a rudimentary idea of what works and what doesn’t? But, do you know how to use it in your favor? You are better off investing in an Instagram marketing company than trying to figure it out on your own.
You get to use the best tools on the market
This is a huge advantage. Most useful social media tools these days require you to pay a subscription fee. Paying for all of them may not be an option for you. Fortunately, social media agencies have access to the best tools on the market for reporting, analytics, optimization, setting up workflows, and much more.
Not only are you using the best tools to get results, but you also have people who know how to use these tools better than you can. If that wasn’t enough, you get to save thousands of dollars in the process.
Save heaps of time and boost productivity
If you are running a business, you have a thousand things to tend to, like capital, infrastructure, products, services, hiring, and many more. Marketing should not be one of them. Handoff your social media marketing to an agency and focus on the business’ day-to-day operations to ensure things run seamlessly.
This way, you get to save a lot of time and use the time you have effectively. Also, you do not have to invest time and money in training your in-house employees.
Constant support and supervision
If you are working with an Instagram agency, you can expect continuous support and supervision. Have doubts about Google Analytics? You can get in touch with your agency. Have a landing page issue? Talk to your agency. Want to revamp your Search Engine Optimization (SEO) strategy? Talk to your agency. Knowing that you have a group of professionals who know what they are doing is liberating.
How do you look for the right agency?
Now that you know why you need an Instagram marketing agency, here’s how you can select the right marketing agency to best suit your needs.
Look for agencies that offer multiple services
Ideally, you want an agency that offers a variety of services. You may only want them to handle your Instagram marketing at the moment. However, you probably know the importance of cross-promoting your content, which means you need to market your content on other platforms as well.
Hiring an agency that takes care of your SEO, Facebook, Instagram, LinkedIn marketing, and so forth is ideal. While you could hire a different agency for each platform, it is easier to work with an agency that handles everything.
Check if they monitor results
Running a social media campaign is useless unless you monitor your progress and sticking points. You need an agency that is on top of their game. In other words, they need to run your campaigns and continuously optimize your campaigns.
An integral part of optimization is measurement. You need your marketing agency to measure your progress by certain metrics like:
- Website traffic
- Lead generation
The metrics mentioned above are valuable, which is why every successful company measures them as they expand their influence online.
They need to work with your budget
You need to set aside a budget and find an agency that is willing to work with your budget. Look up as many Instagram marketing agencies and check out their pricing. Common problem companies face is that agencies often hide their pricing. Make sure you consider hiring agencies that are upfront about their prices and cast the rest aside.
This way, you can save yourself a lot of time and frustration and relax in the fact that you do not have to work with agencies that will probably waste your time.
If you are a business looking to expand your brand awareness, increase leads, conversions, and generate more revenue, you will need to invest in a marketing agency. You could handle your marketing yourself, but you will most likely not see the results you want. Use the tips in this article to identify your ideal marketing agency.