Everyone knows that Google is one of if not the most popular search engine in the world. In fact, it’s used by billions of people every day to find whatever they’re looking for on the internet. It can be tough to know what steps you should take to rank higher on their search engine. But there are proven ways you can follow if you want your site or page to show up first when someone searches for something related to your business, product, or service. One way to improve your google ranking is by using various SEO techniques. We’ll discuss this and more below.
1. Use relevant keywords in your title tag and meta description
Keywords are words that are related to the product, service, or content that you want people searching for. Google uses these keywords in their algorithms to figure out where on the page they should place your site in relation to other sites when someone searches for these specific words. The more relevant keywords you have, the better it is for your search engine ranking, which is why it is important that you hire an SEO agency to optimize your content. It’s recommended that you use around ten to fifteen keywords or phrases within three blocks of text on a page of around 300-400 words. You may also want to include one primary keyword at least twice per block of text. Don’t go overboard by placing it everywhere because this can be considered spamming, which is another reason why your rankings will drop. Remember that the keywords you choose for your site should also be used in your meta description. This is an excerpt of your content that’s shown underneath the link when it’s published on social media or other sites like Google News.
2. Have a mobile-friendly website
About one-quarter of Google searches are done on mobile devices. And wouldn’t you know it, not all websites are optimized for viewing on smaller screens like phones and tablets. Having a website that’s mobile-friendly can therefore significantly improve your rankings because Google takes into account your site’s ability to be viewed on different devices. You can find out if your website is mobile-friendly by conducting a simple Google test. This information will help you determine any changes that may need to be made, such as responsive design and clean site structure, so that it’s easier for your audience to view and navigate on their phones and tablets.
3. Update your website with fresh, relevant content regularly
Search engines place an emphasis on websites that are frequently updated because they would like to provide their audiences with relevant and timely information. If nothing new has been added to your site in over six months, this makes it look less important and can therefore hurt its ranking among other sites which have more frequent updates. Consider publishing blog posts at least once a week, if not more often depending on how many you already have. Another strategy is adding a press release section on your site for any announcements you want to make about products, services, or business milestones. These types of updates are good to keep track of because they show Google that your site is relevant and active even when there isn’t an official blog post published on it.
4. Get links from other websites
Having links to your site from other websites in your industry can help improve your ranking because these sites are seen as more reputable than yours. The higher the quality of the page that’s linking back to you, the better. One way you can do this is by guest posting on popular blogs in your niche. Another thing you may want to look into is getting a link-building package if you’re looking for faster results. This article contains some great tips about how to choose a package that’s right for you.
5. Use a keyword tool
Keyword tools can provide you with more ideas on keywords and phrases you should include in your meta description, title tag, and content. This way, you’re not limited to what you initially come up with by yourself or through brainstorming sessions with others who know your business well. A popular free tool that works well is Google Adwords plan. Once the results show on the screen, go to “Tools” and select “Keyword Planner.” Here you’ll be able to filter through all of the choices based on the ones your site exists for as well as including numbers or times instead of spelling out dates if it suits your needs better. You may also want to check out Moz Keyword Explorer, although this site requires a free trial before you can access its features.
6. Create shareable, engaging content
People are more likely to visit your website when there’s something that interests them because it adds value to their lives. The more shares your blog or article gets, the better it will do in terms of SEO rankings. This is because search engines look at social media platforms like Facebook, Twitter, and Google+ as “outside links” which can help raise your page rank if the right people are seeing them. If you want increased traffic from other websites besides just social media ones, consider using Google Analitycs on each page of your site so you know what’s not being seen by your visitors. This gives you a better idea of what can be improved so more people stay on your site for longer periods of time.
It can be difficult to know what steps you should take in order to improve your rankings on Google. However, there are proven ways that will help you rank higher for relevant search terms and phrases. Some of these include having a mobile-friendly website with keywords used in the title tag or meta description, updating your site regularly with fresh content, getting links from other websites within your industry, using keyword tools that provide more ideas on keywords and phrases you should use in order to rank higher on Google’s SERPs (Search Engine Results Page), creating shareable and engaging content that goes viral online so it reaches a wider audience than just social media sites like Facebook or Twitter, and analyzing data about how people interact with each page of your site through Google Analytics so you know what needs to be changed in order to keep more traffic on your site for longer.
