You’ve got a great business idea. The problem is getting it out there to the general public. You’ve been thinking about putting an ad in the paper.
While that worked in the past and may bring in a few customers now, it’s not the best method. Everything is about technology. The number one way to bring people to your business is by improving rankings for SEO.
You see, when customers are trying to decide if they’re going to shop from a company, they look at the first page of the Google search results. They don’t go past that, which means you need to get your website there. Keep reading to learn how to get started.
Speed up Your Website Loading Speed
The average person will wait about 3-5 seconds for a web page to load before they give up and click the backspace arrow. If your website is lagging behind, it will hurt customer interaction, which will drive down your rank.
The best way to optimize your website loading speed is to look at the design. The more images and widgets that your site has to load, the slower it’s going to be.
If cleaning up your design doesn’t work, it might be your server. You may want to try switching to a new host and see if that fixes your problem.
Track Your Metrics
Technology is a beautiful thing. Google Analytics can tell you what web browsers your customers are using so you can focus your attention on improving your site’s performance in that particular browser.
It can help you keep track of how much traffic is coming to your site and show you what devices people are using to visit your webpage.
Keywords are short phrases that business owners use to lead people to their site. Using SERP tracking will let you know if the words you’re using are doing their job.
Work on Your Meta Description
When people look up content, they see an SEO title and a short blurb about what the content of the site is about. The blurb is known as a meta description.
By reading it, users can quickly see if the website has the information that they’re looking for. The description needs to be concise. You only have a few seconds to draw someone in.
Your digital marketing strategy should also use some of the keywords that your page is trying to target.
Create Better Content
It goes without saying that you want people to explore your site for as long as possible. Google keeps track of how many people visit your webpage, and how they spend their time there.
If people stay long enough, it will result in higher SEO rankings. To make this happen, you’re going to have to focus on creating killer content. Make sure it’s recent and relevant to your audience.
Improving Rankings for SEO Fast and Easy
Improving rankings for SEO is the fastest way to get the word out about your company. By creating relevant content, you’ll keep users coming back for more, which is what Google wants to see.
As long as you follow the tips that we’ve provided, you’ll zoom up the ranks in no time. For more tips that will help you grow your company, feel free to explore the rest of our blog.
