What is the Importance of Visual Search in Digital Marketing and Modern Technology Trends? 

 Importance of Visual Search
Importance of Visual Search

According to the definition provided by the IT specialists of Premium Dissertation UK is that “Visual Search is a type of activity that is goal-oriented and occurs regularly in our daily lives by involving the active scanning to search or locate a particular distinguished or similar target among irrelevant distractors or non-targets of the environment.  

‘Visual Search’, an important or a vital task for animals and humans, has also become an important and common tool to study many topics central to cognition and active vision ranging from spatial vision, oculomotor control to memory, attention, rewards, and decision making. Visual Search’ is taking the experience of a user to a new magnificent level. Now, people can upload an image to start a search and get more specified outcomes. Let’s discover some of its applications considered by Premium Dissertation UK writers: 

  • Pinterest Lens 

Yes, don’t be surprised, Pinterest is using this technology and it’s one of the most important applications of the visual search bandwagon. It came out publically with Lens, it’s a tool that is allowing users to take photos of any item or anything to find out where to buy it in online marketplaces, view pinboards of related things or items, or search for similar products or services. Whenever you go to a Pinterest search bar, there resides a camera where you can take a photo or select from a gallery to search the same thing that resides in your picture. Always make sure that you are optimizing visual searches because the top search categories of Visual Search lens are: 

  • Art 
  • Food 
  • Products 
  • Fashion 
  • Home Décor 
  • Animals 
  • Outfits 
  • Travel 
  • Vehicles 
  • Beauty 
  • Google Lens 

Pinterest is not only that is using visual search. Another technology application that is using it is the product of Google known as Google Lens that is used to recognize landmarks and objects through a simple camera app. You can do a lot with google lens like riding products, where to buy them. You can use a barcode for finding information about a product and you can find those places too where you can buy those related products. You can save an address or a phone number to contact. You can get a summary of books and read their reviews, plus adding events to your calendar, seeing historical facts, operation hours, and much more. Reading about artists and learning more about them has become an easy task. When we talk about plants and animals, you can learn about breeds and species too.  

  • CamFind 

It is another popular mobile app that uses the visual search for searching anything by snapping a picture from your phone, it’s so simple, right? Isn’t it? Instead of typing long or text queries in search bars or search engines, you can find similar pages directly via images searching using visual search for finding similar images, local shopping results, price comparisons, etc. You can also take photos and pictures of any movie poster and CamFind will give you related results by showing movie information, showtimes, local theaters, and trailers.  

  • Bing Visual Search 

We have discussed the above apps that are comprised of Visual Search but how can we forget Bing Visual Search. Yeah, with the visual search of Bing you can search any of the specific element that resides in an image without going through all of the current hoops. As per social media and its strategies today, 62 percent of Millennials and users are much interested in the capabilities of visual search than any other modern technology, and images of visual search queries are 18 to 19 percent returned on Google.

More than 600 million searches using visual search are performed on Pinterest each month. Marketers can get more benefits and edge over other competitors simply by using and jumping on the trend of visual search in 2021 to catch more customers and serve them the best and perfect products.