How to Start a Wholesale Business

How to Start a Wholesale Business


So you want to know how to start a wholesale business? Well, look no further. We’ve put together this helpful guide that will teach you everything you need to know about wholesale businesses and how to get started.

First thing’s first: why should you start a wholesale business?

When starting a wholesale endeavor, the sky is the limit as to what you can sell. Unlike starting a retail store, you don’t have to worry about stocking shelves or choosing popular items. This gives you a lot of freedom when it comes to sourcing products and building your business.

Secondly, the profits from a wholesale business are typically much higher than those from a retail business. Because you’re buying products in bulk, you can get them at a lower price and still sell them at a higher margin.

Finally, starting a wholesale business is a great way to get started in the business. It’s relatively low-risk and doesn’t require a lot of capital or experience.

So now that you know the benefits of starting a wholesale business, let’s take a look at the basics of how to get started.

How much do you need?

Let’s first take a look at how much you’ll need to get started.

Small-business startup costs will typically range between $500 and $5,000, depending on whether you’re starting the business capital. If you already have some business experience, this could be lower. You’ll need that experience because running a wholesale business poses different challenges than selling goods or services to other consumers.

What to sell

One of the key things to consider when starting a wholesale business is what to sell. You’ll need to find a product or products with a large enough market to support your sales volume goals, and that you can source at a good price. It’s also important that you have a deep understanding of your target market so you can create products and marketing that appeal to them.

A great way to figure which product to sell is to do some market research and see what’s selling well online or in stores.

Find suppliers

Once you’ve settled on a product, you’ll need to find suppliers. This can be a daunting task, but there are a few ways to make it easier. Start by doing some online research or contacting trade organizations in your industry. You can also attend trade shows and meet with potential suppliers in person.

Once you’ve found a few possible suppliers, get in touch and express an interest in doing business. If they’re interested in working with you, they’ll give you their wholesale pricing and tell you about their minimum order quantities (MOQs), shipping terms, and other important details to consider when setting up your relationship.

If you don’t have enough capital to purchase products directly from your supplier, you can ask them for a short-term loan or open an account with them.

Map out your business and marketing plans

The last step is to create a business and marketing plan. This is important, as it will help you map out your business goals and how you plan to achieve them. It will also help you get funding if needed.

Your products won’t sell by themselves thus it is essential to have a go-to-market strategy.

Researching Google should help you identify which marketing strategies are best suited to wholesale businesses. In terms of identifying ways to optimize your sales processes, some existing B2B recommendation systems can help you identify which products to sell to your existing customers.


Now that you know the basics of how to start a wholesale business, it’s time to get started! With some hard work and planning, you can create a successful business that sells products to lots of happy customers. Good luck!