68% of online experiences begin with a search engine. That means that when people are looking for your company, one of the best forms of advertising you can use is organic — meaning search engine optimization (SEO).
A lot of people aren’t sure where to begin. Here are five tips for getting your content to rank higher on Google.
1. Use Keywords
Google keywords are one of the best ways people manage to rank higher on Google. This means aligning key phrases on your website with popular search terms related to your product or company. There are tools that can help you figure out what people are searching for, and any related keywords to put on the pages too.
Make sure you find a balance between using the keywords organically and not stuffing them in everywhere so that the content looks forced!
2. Utilize Links
Using links will also help your content rank higher on Google. There are a few types of links.
Internal links help keep people on your website, as they can link to other relevant pages.
External links can link to authoritative sources to back up the statistics you’re using. Just be careful never to link to a website that isn’t very credible or one that might be a competitor.
It can also help to get links on other websites back to yours. Work with other companies or provide independent research that other websites may want to cite.
3. Make Your Page User-Friendly
Google takes load time into consideration when deciding what websites should rank high on the search engine. Make sure your website is user-friendly and doesn’t take too long to load.
It can also help to make sure there are no huge blocks of text and the page is very readable. Use short paragraphs and bullet points to get your point across.
4. Target Local SEO
If you have a service or product in a particular area, targeting SEO can really help your Google rankings. One of the benefits of SEO is that it can bring people in your local area to you, using keywords such as, “[service] in [town]” and other things people might be searching for.
5. Use Images
Google loves images and even videos to help your marketing, as it makes the page more enticing. Make sure you have pictures of your products or even infographics to help bring people over to your website.
Just remember to make sure those images are optimized and don’t ruin the load time!
This Is How to Rank Higher on Google
If you want to know how to rank higher on Google, these are some simple and easy to employ tips that you can implement on your website. The benefits of SEO can’t be overstated, so make sure you look into the tools and use them wisely — then watch your website climb on that first page of Google!
For more interesting business and lifestyle tips, check out the rest of our blog.
