Landing quality links from high-traffic websites has been the cornerstone upon which SEO strategies were built. Today, this is not enough. Google’s algorithm updates over the years have forced many SEO professionals to reconsider their link-building approach.
While Google Penguin, Panda, and Hummingbird have often sent tremors through the SEO community, these updates, together with the new data protection and privacy regulations, have become an earthquake. If you are looking for proven techniques for guest post services of finding, earning, and obtaining links from high-traffic sites, then look no further.
How does guest posting help you build high-quality links?
Guest blogging is a great way to build links, but it’s also a great way to build relationships. You will naturally attract backlinks if you create quality content and publish it on good websites. After all, 60% of blog platforms have 1-5 guest posts per month.
- Guest posting helps you build relationships with influencers in your industry
The best way to get people talking about your brand or product is to get them writing about it. When you write guest posts on high-traffic websites, you’re not just getting links but also building relationships with influencers and other bloggers who can help spread the word about what you do.
- Guest posting generates lots of referral traffic
Google loves fresh content and new pages. These are two things that guest posts provide in spades, which is why they rank so well organically (especially if they’re shared on social media). Additionally, when someone shares one of your guest posts (whether on social media or in their newsletter), that link will send traffic back to your site — which can also help boost its rankings over time as Google sees that people are interested.
- Guest blogging allows you to build awareness for your brand
Sites like Forbes and Huffington Post offer free opportunities for companies and individuals to publish original content on their sites. If your article gets published there, it will be seen by millions of readers who may potentially become customers or fans of your brand.
Why are high-traffic websites crucial for landing high-quality links?
High-traffic sites are more likely to have higher domain authority and other metrics that determine search engine rankings. For example, if you guest post on a blog with 100,000 monthly visitors, and it’s ranked #1 for “SEO” in Google, your link is likely to rank well too. The higher authority of high-traffic websites will help you build a robust online reputation for your website or brand.
High-traffic websites help you:
- Gain more visibility
- Improve your conversion rate
- Bring new opportunities to your business
- Increase the organic traffic
7 Tips to get high-quality links from high-traffic websites by guest posting
Links from trusted sources can improve your website’s organic search rankings. This means that by earning links from high-traffic websites, your business will gain visibility on search engines and achieve better results. Writing guest posts that land quality links from high-traffic websites will be more accessible if you follow these steps.
- Start with Your List of Potential Targets
This could be a list of blogs or other sites you read regularly or just some ideas off the top of your head that come to mind when thinking about what type of content they want or need.
If you’re looking for a niche website that will accept your guest post, start by listing all the blogs in that industry. Then start searching for websites that might be open to taking on new writers.
- Define Your USP (Unique Selling Proposition)
To stand out from your competitors and get links from high-traffic websites, you must define what makes you special. What unique qualities of your product or service separate you from the rest?
For example, if you own a restaurant and want to get links from high-traffic websites like Eater, Food & Wine, or Michelin Guide, you can highlight that your restaurant is listed in all three guides as one of the best restaurants in town.
- Identify Their Goals for Guest Posting
Not every blog wants the same thing from their guest posters. Some want exposure, while others wish for new leads or customers. Some may even be looking for influencers who can help promote their brand or products through social media mentions if they have an apparent reason why they should accept your article idea.
You can’t land quality links from high-traffic websites by guest posting without knowing their goals. Are they trying to drive more traffic? Drive more sales? Get more subscribers? Improve their rankings? Answer these questions before writing a single word.
- Write a Compelling Pitch Email Using These Templates
The pitch email is one of the most critical parts of the guest blogging process because it’s your opportunity to show why your article is worth publishing on their website. You can’t afford to mess this up!
A good pitch email should mention your expertise in the topic of discussion and include the link to your author page so the blogger can check out your previous work. If you pitch for your first guest post, you can send a link to your website or portfolio.
- Write an Outstanding Guest Post that Converts
The goal of any content marketing campaign is to get the attention of your intended audience, so you need to write for humans, not robots. Make sure your article is interesting and informative enough so that people would like to share it with others.
If you want your guest posts to convert into high-quality links, you must write an outstanding piece of content that converts readers into leads and customers. That’s why you must know how to create a compelling guest post.
- Follow Up, Respond and Build Relationships
If you want your guest posts published on high-traffic websites, you must follow up with the editors and writers working on these websites. This will give them a great impression of you and will make it easier for them to publish your future articles or respond if they have questions about something related to your article.
Don’t just send an email asking for a link when you reach out for a link opportunity. Reach out and make a connection first. Then let them know you have something they might be interested in publishing on their site, whether it’s a guest post, an interview, or something else that ties in with their site.
- Think about cross-promoting your post using Reddit, Facebook Groups, Twitter, LinkedIn, Pinterest, and more.
You can promote your guest post on social media sites such as Facebook and Twitter. To do this, you need to add a call-to-action (CTA) link in the bio section of your profile. This CTA should be directed towards the URL of the guest post that you’ve created.
You can also use other social media sites to promote your guest post because they have high traffic volumes.
Wrapping Up
Apart from the ways mentioned above, as far as businesses are concerned in this new digital marketing era, you need to find different ways to get the perfect links for your business. In this context, utilizing guest blogging strategies can be fruitful in getting quality backlinks from authoritative websites.
