How to Get the Most Out of Organic Search Results

If you own a business, you likely have a website to help you spread the word about your services or products. Yet, simply building a website isn’t enough—you also need to use the proper techniques to ensure that people can find it with an internet search. 

When internet users find your website through a search engine, it’s called organic traffic. When executed correctly, it’s one of the best ways to advertise your business.

Would you like to increase your website’s organic search results? If so, you came to the right place. This article will help you do just that, so keep reading for expert tips!

Optimize Your Site for Keywords

Keywords are essential to SEO, so if you want to appear in the top search results, it’s time to do keyword research. Several tools can help you, including those offered by Semrush and Google. 

First, start researching short-tail keywords. These are only one or two words long, such as Monstera plant or houseplants.

These are broad terms, so it’s harder to know what information the user wants to find. It’s also harder to rank on the first page using short-tail keywords since there is a lot of competition. 

That’s where long-tail keywords come in handy. They have at least three words, such as houseplants for sale in Cleveland, Ohio.

If you have a plant shop in Cleveland and managed to rank first for this long-tail keyword, you would attract a lot of relevant traffic to your website, which would likely lead to more conversions (plant sales in this case). 

Once you know which short and long-tail keywords you plan to integrate into your site, it’s time to introduce them where you see fit. Some places you may wish to do so include:

• Titles
• Headings
• Meta descriptions
• Body text

By updating your pages with relevant keywords, you’ll likely see a considerable increase in your organic traffic.

Invest in Better Quality Copywriting

Once users find your website, they read the information you provide to find out more. If the text is full of spelling errors or is poorly written, most people will likely click the back button and return to the search results. Even with proper grammar, users may not stick around if they don’t find the content interesting. 

Thus, investing in professional copywriting that engages your audience is essential. The longer internet users stay on your page, the higher you’ll get your website to rank in the search results.

Plus, those who remain on your website for several minutes are much likelier to turn into customers. 

Don’t Forget Content Marketing

Copywriting helps users know about your services while implementing the right keywords, but content takes your website a step further. People are always searching for information, such as how to take care of their houseplants. You can be the one who provides it using:

• Blogs
• Infographics
• Videos

Creating content is one of the best ways to boost your website in a Google search. However, your content has to be informative, engaging, and accurate. Reliable information gives your audience a reason to visit your website instead of a competitor’s. 

As you build authority in your field, you’ll see an increase in your traffic. You may even get featured snippets on Google. And best of all, you will gain the trust of your audience through your content. When they need your services or products, you’ll be the first business on their mind.

Use Videos

In recent years, videos have soared in popularity, making them one of the best types of content to include on your website. Because of the demand for content in this format, they improve your SEO ranking.

Plus, your audience is more likely to consume your content if you make it easier. They can watch your videos while multitasking, whereas few people take the time to write a lengthy blog post in its entirety.

Build Links

Another vital part of improving your organic search results is link building. If you aren’t sure what this is, don’t worry. We’ll explain two types below.

Backlinks

Backlinks are inbound links from other pages, meaning that other websites direct internet users to your website. 

These inbound links help build your authority and let Google know that your site is a credible source. As a result, they’ll boost you in the search results so others can find your reliable information when they type in a relevant keyword. 

While getting others to link to your website may seem impossible, all you need to do is create excellent content. Then, share this content with others in your field, especially those with authority. If they like what they see, they may share it on their pages or social media, forming a backlink. 

Internal links

Internal links are the opposite of backlinks. You include them on your website to direct users to another page, such as another blog, pricing page, or contact information. 

The goal is to keep your audience on your site longer through engagement. The more time users spend on your website, the better it looks to Google, which will boost your page in search results.

Improve User Experience

Have you ever visited a website that took forever to load or wasn’t mobile-friendly? If so, you may not have stuck around to read the article you were looking for, even if it was the first to appear on Google. 

The lesson from this example is that user experience is just as important (if not more important) than quality content. So make sure that your website has a responsive design. Check it out on a desktop, tablet, and mobile phone to ensure it adapts to the screen. 

You should also check your page speed from time to time, and if your site isn’t loading as it should, fix it ASAP! 

Climb Your Way to the First Page with Organic Search Results 

You don’t have to spend much money advertising your website if you know how to get organic traffic. So focus on implementing the tips we shared in this post, and watch your organic search results grow weekly. 

If you need some help, don’t hesitate to reach out to a reputable marketing company that can assist you in this process! And if you want advice on building your online presence, check out more of our content!