Be the brand.
If you can do that, you can accomplish just about all your business goals and improve your tax bracket and quality of life at the same time. Brand awareness is the primary goal for nearly 90% of marketers.
Many people have dreams of quitting their day jobs and building a personal brand that resonates with the public, has massive followers, and of course – brings in dollars hand over fist. You can live this dream if you’re willing to put in the work.
But, where should you start? We have the blueprint. Use these tips to learn how to build your personal brand in a meaningful way.
Brainstorm How You Can Provide Value
Think of brand-building as value creation and your life will change. When you internalize this concept, you’ll build your brand around helping people rather than just trying to get attention and sales.
We’re all born with talents and unique insights that can solve problems for other people. You can always learn how to build your brand when you’re committed to telling your story in this way. Here are some examples of value-first brands:
- Stay-at-home mom bloggers who learned how to earn money outside of a 9-to-5
- People who started fitness brands after losing weight
- Teaching people how to make home improvements, get IT certifications, or make delicious recipes
Most importantly, learn to express yourself in the way that only you can. Trying to be everyone else will lead to cookie-cutter content that doesn’t resonate with anyone.
Check out sites like channel13.ca for examples of how personality and an understanding of your uniqueness can combine for thorough marketing strategies.
Map Out Your Content and Social Media Strategy
Building your personal brand in Web 2.0 and beyond revolves around content and social media. You don’t have to do it all, but figure out which aspects you’re good at and enjoy most. This way, you’ll stick to marketing campaigns consistently and will execute better.
Here are some avenues to consider:
- Building your brand on social media outlets like TikTok, Facebook, and Instagram
- Cross-promoting with other brands and influencers
- Coming out with a podcast or YouTube channel
- Making courses that teach people how to do things
- Writing e-books that offer value
Get good at putting out these different types of content so that you can start growing your audience. Building your brand is the first part – the next is to explore ways to monetize. That’s when it goes from a hobby to a business, and you can grow a sustainable company for years to come.
Learn How to Build Your Personal Brand
The tips above are useful when you’re trying to figure out how to build your personal brand on your terms. It’s the age of the brand, and as long as you’ve got the desire and some entrepreneurial chops, you can go far.
We’ve got you covered if you’re at a crossroads with your brand and need help. Make us your resource for help with marketing, business, and brand-building as a whole.