How to Build Social Media Campaigns: Everything You Need to Know

About 7 in 10 Americans are using social media on a daily basis. 

Since so many people today are using social media, you’d be a fool not to incorporate it into your marketing strategies.

However, what’s the best way to go about doing this without wasting time and energy? You don’t want to post content just for it to lack engagement, not get any views, and ultimately fail. 

Keep reading for the basics on how to build social media campaigns with ease. 

Set Goals for the Campaign

Consider why you want to do this social media campaign in the first place. What do you want the social media posts to do for your business? Some goals that you may identify with include:

• Acquiring more leads
• Increasing overall engagement
• Increasing brand awareness 
• Getting more customers

Certain goals are more specific than others, but it’s a good idea to try and create SMART goals to make them more effective. This will help you achieve the goals within a specific timeframe so that you can stay on track. 

Make Buyer Personas 

You need to be sure that you’re targeting the right audience with your campaign because otherwise, it simply won’t work. A buyer persona can help; this is a document that has specific and comprehensive details about the customers you want.

A few of the details your buyer persona should have include:

• Gender
• Name
• Age
• Income
• Location
• Hobbies/interests
• Favorite social media platforms

Consider all of these factors when you’re creating your social media content so that you can increase engagement and views. 

Consider the Different Social Media Platforms 

Once you have the buyer persona, you should have a good idea of what type of social media channels you may want to target. However, you also want to think about what your product or service is. 

It’s also wise to look at past results from website analytics you might already have. Consider which social media channels have previously given you more website visitors, for instance, to see if you can maximize on that success.

Some social media platforms have limits on how often you can post. If your social media coordinator is going on vacation, for example, do you know how to stay on top with scheduled posting? Is that an option for that social media channel? 

They also vary in the types of content posted. The content that works on Twitter, for example, won’t make sense on TikTok or Instagram. Consider the sort of posts you plan to make and how you want that to be perceived by the audience. 

Understanding How to Build Social Media Campaigns

When you’re ready to start the journey of building out your social media presence, it all comes down to preparation.

You need to carefully consider the platforms you’ll focus on, what sort of content is being posted, and how often you’ll engage with the audience. Before that, make sure that you’re figuring out who you want to target with your campaign and what sort of goals you want to achieve.

It’s possible to build social media campaigns for almost any type of business, so get started today! If you want to get more help in this endeavor, check out the rest of our blog for more tips on social media next.