Investment is becoming increasingly accessible to masses of people today, thus attracting millions of small-scale investors to the global stock trading markets. A recent trend in this industry is the development of numerous investment apps – handy mobile or digital solutions bringing the world of investment right to the user’s smartphone. Such apps are massively popular due to their safety, convenience, and ease of use.
So, how to create a stunning app that will attract users and win a fair share of a highly competitive market? Here is a step-by-step guide from an experienced FinTech provider first. Focus on these phases of investment app development, and your market success is guaranteed.
1. Market Research
To be successful on the market, you need to reach out to target users with the product they need. The best way to find out what exactly they need is market research. So, before starting the app’s development, look at the available investment apps, their features, and the target users’ unmet needs.
2. App Type Selection
Trading apps differ in specialization and market differentiation, so you also need to choose a niche. It can be a day trading or investment solution, an app for experts or novice investors, a cryptocurrency or conventional stock trading app, etc. The way you position your app on the market is critical, as people want relevant solutions to their investment interests and needs. So, analyze the market demand and test the niche with the highest ROI potential.
3. Feature Selection
Top investment platforms available today offer the following list of features:
- Account registration
You need to enable your users to register and verify new accounts. Otherwise, they will be unable to use your services.
- Transactions
The new user’s account should be replenished with funds from their bank account. Thus, API integration with banking providers is critical for any investment app.
- Multi-currency accounts
Users frequently deposit funds in different currencies to enjoy greater freedom of trading options. So, your app will receive a competitive advantage if it provides multi-currency accounts by default.
- Analytics
Investors can benefit from accurate and insightful analytical reports on their trading activities. Thus, you can win your users’ hearts and succeed in this market by incorporating various analytical tools.
- Trading features
Trading is self-obvious, but we’ll still mention it. The trading functionality is pretty complex, so you need to hire a skilled and experienced developer knowledgeable about the nuances of the stock trading market. To enable frictionless trading for your users, you should incorporate the ability to place market and limit orders, stop loss orders, take profit instructions, and other advanced trading features.
- KYC/AML compliance
Investing is about money, so every app dealing with stock markets should be KYC/AML compliant. You must integrate the KYC/AML verification tools to verify your customers’ identities and avoid legal problems. Otherwise, criminals can exploit your legal loopholes, laundering their money through stock market channels and causing you real trouble.
- 24/7 support
You should always be there for your users with 24/7 support by chatbots and human representatives. Investment is a dynamic area where people need to react to market changes quickly. Thus, even the slightest downtime can drive your users crazy and ruin your reputation. To avoid such problems, you need to be in touch with users and track the app’s performance carefully, avoiding downtime and technical glitches by all means.
4. Hiring a Developer
Teaming up with the right software developer is a guarantee of your market success. An experienced, competent provider can design a secure, functional, and user-friendly app by connecting the dots between front-end and back-end development. Thus, you should go the extra mile to find a developer with an impressive portfolio, good reputation, and affordable rates to do the development job for you.
5. UX/UI Design
Once the major development specifications are clarified, it’s imperative to focus on UI/UX design. Usability is what makes an app appealing to users, contributing to their positive impression and a decision to stay with you. So, don’t neglect the design aspect. Find an expert with a thorough understanding of UX to create a user-friendly, intuitive interface and make your app a success.
6. QA Testing
Test your app for security vulnerabilities and bugs in features before the launch. Otherwise, you can spoil the first impression of curious users, never receiving a second chance.
7. Deployment
The pivotal point of any app’s development is its launch to the market. We recommend conducting a preliminary marketing campaign to fuel the users’ interest and attract the target audience to your product.
8. Maintenance
Now that your product is launched, it’s not the right moment to stop on the achieved. You need to maintain it 24/7/365 to avoid user complaints or downtime. Investors are very nervous people, and even a couple of minutes can cause significant financial losses. Thus, you should always be on time with troubleshooting and quality updates to keep your users satisfied.
