How Much Does a YouTube Ad Cost?

YouTube Ad Cost

Did you know that over 5 billion videos on YouTube are watched every day?

YouTube has become one of the most popular online sites in the United States along with Google and Facebook. YouTube can help bring traffic to your website, enhance your brand, and help you raise revenue.

But getting your videos to the top of relevant searches is a tricky game if you don’t have the proper resources there to support you. If you’re planning to have video advertising on YouTube, we can help you with that.

Read on to learn about YouTube ad cost.

Bumper Ads

A YouTube bumper ad is a short, 6-second video ad that plays before a YouTube video. Bumper ads are non-skippable and must watch before a viewer can watch the video they’ve selected.

On average, a YouTube bumper ad costs $2-$4 per 1,000 views. This means that if you want your online video ad campaigns to be seen by 1,000 people, you will have a cost-per-click of $0.30.

Display Ad

Display ads appear on the right side of the YouTube homepage, as well as on the watch page. They can be image-based or video-based and can include a headline, description, and call to action.

The cost of a YouTube display ad varies based on several factors, including the length of the ad, the targeting options, and the competition. Generally, you can expect to pay around $0.10-$0.30 per view, with a cost-per-click (CPC) of $0.01-$0.03.

Sponsored Ads

YouTube Sponsored Ads are a cost-effective way to reach out to potential customers on the world’s most popular video marketing platform. They display this on the right side of the YouTube homepage, as well as on search results pages and related videos.

This YouTube ad costs anywhere from $0.10 to $2.00 per view, depending on your video quality, your target audience, and your overall goals.

Trueview In-Stream Ads

This ad type is typically between 6 and 15 seconds long and appears before, during, or after a video. Trueview in-stream ads can be expensive, with some advertisers paying over $10 and up daily. However, you only pay for these ads when someone watches at least 30 seconds of the ad (or the entire ad, if it’s shorter than 30 seconds).

Trueview Video Discovery Ads

These ads appear in the “related videos” section on YouTube and can be a great way to get more views and subscribers. The cost of these ads varies depending on several factors, including the number of views you want to promote and the targeting options you select. Generally, you can expect to pay around $0.02-$0.03 per view.

Know the YouTube Ad Cost

YouTube Ad cost is anywhere from a few hundred dollars to tens of thousands, depending on your video marketing budget and advertising goals. If you’re interested in advertising on YouTube—whether through a bumper ad, display ad, sponsored ad, trueview in-stream ad, or video discovery ad—you might want to contact a media buyer or ad agency to discuss more options. They can help you create an effective campaign and deliver your ad to the right people.

So, prepare your commercial budget and start filming commercial content.

Did you enjoy this article? If so, check the rest of our blog posts!