Today, there are about 32.5 million small businesses in the United States. Out of this, only about 48.9% of companies survive 5 years.Â
It’s difficult to stand out in this sea of competition, and it might feel overwhelming to figure out. The good news is that there’s hope.Â
How can Google ads help you advance your business goals? Read this guide to find out why Google ads are effective and how they can help you today!
How to Use Google Ads for Small Businesses
You can use impression share google ads to help your business stand out. This is when you reach people looking for your type of business.Â
Use keywords in your ads that your target audience searches for in Google. The Google Keyword Planner comes free with its ads. You’ll be able to search for various keywords that have high searches and low competition.
For local businesses, you can target based on geography. Use local SEO (search engine optimization) to receive more customers in your community.
Get Results Fast
Google ads will help you get in front of your audience quicker than SEO. While SEO will give you long-term results, it takes longer to build.
You’ll be able to use A/B testing to see which ads perform best. This includes your landing pages, ad copy, product images, etc.Â
Search Intent
Ads on social media can be less effective since people aren’t looking to buy anything. Whereas on Google, people are searching for something.
Use keywords to target people looking for a specific product. If you’re a worldwide business, you could reach customers around the globe. Google itself is an extensive search engine for much of the world.Â
Google Ad Management
Google ads offer you various options. Video ads place your product on YouTube and partner sites.Â
There are call-only ads. This has your audience call you directly.Â
There are also image, app promotion, and text-based ads. Responsive ads allow you to change various ad spaces’ format, look, and size. Product shopping ads will enable you to showcase your products and details.Â
Leverage Data
Enjoy metrics and data to help you measure your results. These include the interaction rate, average CPC (cost-per-click), cost, clicks, and impressions of each ad.
It allows you to see audience insights as well. This includes gender, age, location, household income, and more.Â
Create Brand Awareness
Establish brand awareness through ads. Every time someone searches for a keyword, your business could come up. The more you show up, you increase your company’s visibility.Â
Answering the Question, How Can Google Ads Help You Advance Your Business Goals?
After exploring this guide, you should be able to answer how can Google Ads help you advance your business goals? Take your time deciding if Google Ads are right for you. If you’re not sure how to proceed, there are Google Ads experts who can help.
Would you like to read more informative and educational content for businesses? Be sure to check out our other articles on our site today!Â
