Over 50% of all web traffic comes from organic search results. If you’re not ranking at the top of Google search pages, consumers might not find you online. In fact, 75% of people never check the second page of results.
With search engine optimization (SEO), you can improve your rankings. Higher rankings will help you generate brand awareness, traffic, and leads.
Not sure how to improve your search results? Read on for the tips you need for stronger SEO marketing today!
Research Your Audience
If you want to reach the top of a search results page, you need to create content for your target audience. Otherwise, your content won’t appeal to their search intent. Google will display other sites on organic search pages as a result.
First, gather demo- and psychographic research. Create buyer personas based on:
- Location
- Gender
- Age
- Household income
- Buying behaviors
- Pain points
- Education
- Language
- Career
- Interests
- Hobbies
Gather keyword research for each buyer personas. Your keyword research will determine your content creation strategy.
Update Your Website
Google will also consider your website’s user experience (UX) when determining your organic search rankings.
Make sure your site is fast, mobile-optimized, secure, and user-friendly.
Create Compelling Content
Use your keyword research to create compelling, unique blog posts for your website. Producing fresh content will encourage consumers to continue visiting your site. As you generate traffic, Google could improve your search engine rankings.
Experiment with different forms of content this year.
As you begin producing content for your blog, make sure to consider your link-building strategy, too. You’ll need three types of links: internal, external, and backlink.
Internal links send readers to other pages across your website. These links can also help Google’s bots crawl and index your content.
External links send readers to other blogs and resources. Use credible resources to boost your brand credibility.
Backlinks are one of Google’s top-ranking factors. They appear on other websites and send readers to your content. You can develop a PR strategy or start guest blogging to generate backlinks.
Optimize Your Listing
Claim and optimize your Google Business listing. Your listing can help you appeal to local consumers through local SEO marketing.
Ask customers to post their reviews on your listing, too.
Track Trends
Improve your organic search results by tracking the latest SEO marketing trends.
For example, you can try appealing to voice searches by focusing on long-tail keywords phrased as questions. Consider Google’s Core Web Vitals, video content, and featured snippets, too.
Analyze and Adjust
Once you start using these SEO tips, analyze your website traffic. Determine which posts generate the most traffic and leads. Then, start adjusting your SEO marketing strategy based on your analytics.
If you need help, consider hiring an SEO specialist who can boost your search engine ranking position.
Rank Up: Boost Your Google Organic Search Results Today
Improving your rankings on organic search results can help you reach more customers. Get started with these easy SEO marketing tips. Otherwise, consider working with an SEO agency this year.
With their help, you can boost your organic search rankings in no time.
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