According to a recent report, more than half of all small business owners are planning to start investing more money into developing a digital marketing strategy for their companies.
This is very encouraging news, but quite frankly, that number should be a lot higher than it is. Every small business can benefit from establishing a digital marketing plan in a big way. So all small business owners should be pouring money into digital marketing services.
Would you like to get your hands on some useful digital marketing tips that will help you make a stronger digital marketing push? Here are seven tips that should allow you to get things moving in the right direction.
1. Set Up a Website for Your Small Business If You Don’t Have One
Of all the different digital marketing tips on this list, this one might seem the most obvious. But you may be surprised to hear that right around 27% of small businesses are still operating without websites.
If your small business happens to fall into this category, the very first thing you should do is take the time to set up a website for your company. It’s going to be difficult, if not impossible, to put an effective digital marketing plan into place without one.
You don’t necessarily need to have the fanciest website in the world at the start. But you should make it your mission to create a website that will be easy for people to find and even easier for them to use.
2. Start a Blog on Your Company’s Website
Whether you’re going to be setting up a new website or working on an existing one, you should make sure that your site has a blog on it. A blog is going to benefit your small business in so many ways.
First and foremost, a blog will allow you to establish your company as a trusted source within your industry. It’ll also enable you to build up trust with your customers.
But maybe most importantly, a blog is going to give you a place to keep your site updated on a regular basis. You won’t have to worry about your site looking stale as long as you continuously add new blog posts to it.
3. Ask a Digital Marketing Company to Add Content to Your Website
Ideally, you will want to try to create content for your website on your own. But more often than not, small business owners don’t always have the time that it takes to do this.
If you know that updating your site isn’t going to fit into your schedule, you should search for a digital marketing company to assist you. They’ll be able to come up with content ideas for your site and execute them.
They’ll also be able to provide your company with the SEO services that it needs. This will put you in a position to ensure that your site ranks well when it comes to landing on search engine results pages.
You may even want to go as far as to hire a digital marketing company that can also serve as a paid search agency. They can show you how to put search ads into place so that your company gets noticed.
4. Sign Up for Social Media Accounts for Your Small Business
Having a website is an absolute necessity for small businesses in this day and age. But you shouldn’t stop there.
In addition to creating a website for your company, you should also sign up for social media accounts on platforms like Facebook, Twitter, Instagram, TikTok, and more. It’ll help you to connect with your customers while also giving you a chance to share content from your site.
You could actually make the argument that signing up for social media accounts is every bit as important as setting up a website in 2022. You’re going to look out of touch to many of your customers if you don’t have a presence on social media.
5. Produce Video Content on Behalf of Your Small Business
You’ll want to fill both your website and your social media accounts with lots of words. But you should also set out to produce some video content that you can use on your site and your social media accounts.
If your small business sells specific products and/or services, you can use the videos that you create to show them off. Explainer videos can work wonders for your small business and help to increase your sales.
6. Take Control of Your Company’s Online Reviews
When people are interested in finding out more about your small business, one of the things they’re going to do is read through your online reviews. With this in mind, you’re going to need to do what you can to take control of your company’s online reviews.
You should encourage your customers to leave reviews for you in the right places. You should also keep an eye on the online reviews people are leaving and respond to them accordingly.
7. Stay On Top of the Latest Digital Marketing Trends
There are always new digital marketing trends coming and going. Your goal should be to stay on top of these trends so that you don’t miss out on any of them.
Don’t be afraid to read through articles like this one that will break down the latest digital marketing trends for you. They’ll be so useful when you’re trying to craft a great digital marketing strategy.
Use These Digital Marketing Tips to Your Advantage
Marketing your business will be of the utmost importance. The more that you market it, the more that your company should grow.
Digital marketing, in particular, works very well in 2022. It’s why you should take these digital marketing tips and run with them. They’ll help you to come up with a winning digital marketing plan that will produce great results.
Get access to more practical digital marketing tips and tricks by browsing through our other blog articles.