Content Builder Guide: How to Develop Content That Drives Growth

Content Builder Guide

Over 70% of companies recognize that content marketing can help increase leads. In fact, content marketing is three times more efficient than outbound marketing for lead generation. As a result, 56% of businesses worldwide intend to spend more on content creation.

Without a content strategy, however, your posts could fall into the background.

Here are six tips that can help you become a successful content builder. With these tips, you can reach more customers online. You can boost brand awareness, generate website traffic, and start converting more visitors into sales.

Set your content strategy up for success with these six simple tips today.

1. Outline Clear Goals

Before you rush to start creating business content, make sure you have clear goals in mind. Establishing your goals can help you make smarter, more effective decisions.

For example, maybe you want to:

  • Generate more website traffic
  • Build an email subscription list
  • Build brand awareness
  • Increase leads and sales
  • Improve your search engine rankings

Once you outline your goals, establish your key performance indicators. For example, you can track website visitors, subscribers, leads, clicks, or dwell time. 

Tracking KPIs will help you determine if your content creation strategy is accomplishing your goals.

2. Understand Your Audience

If you want to become a successful content builder, you need to create content with your audience in mind. Gather research about your customers. If you’re targeting a large group, segment your audience into personas. 

Then, gather keyword research. Determine what questions your customers are asking.

You can use your keyword research to inform your content creation strategy. 

3. Diversify Your Content

As you begin creating content, consider experimenting with new formats. For example, you can create engaging videos.

Using videos on landing pages could boost conversions by 86%. Nearly 70% of people prefer videos over text, too.

Otherwise, try infographics, polls, quizzes, VR, and AR content.

Searching for inspiration? This could help:

Add a strong call to action to the end of each post to generate conversions. 

4. Get Optimized

Optimize your fresh business content for search engines using search engine optimization (SEO). SEO will improve your rankings on search engines. You’ll have an easier time reaching potential customers online. 

5. Distribute Your Posts

Make sure to have a plan to distribute your posts as part of your content strategy. For example, you can send out a weekly email newsletter. You can also share your posts on forums, social media, or other sites. 

6. Analyze and Adjust

Once you become a content builder, keep with it! Review the analytics from your efforts. Consider which posts are generating the most traffic and engagement.

Check your KPIs to make sure you’re accomplishing your goals, too.

If you’re not, adjust your content creation strategy. Make sure you’re creating content with your audience in mind. 

Boost Your Business: 6 Tips for Becoming a Successful Content Builder

Become a successful content builder this year! Get started with these six simple tips. Then, keep adjusting and improving your content to boost your results.

With these tips, you can reach more customers and start boosting your business.

Searching for more tips? You’re in the right place.

Explore our latest articles today for more helpful advice.