Are you someone who works in website development in Toronto who is looking for a way to attract more clients? If so, you’re in luck! In this blog post, we will discuss five strategies that you can use to boost your clientele base. Keep in mind that not all of these strategies will work for every business. You need to find the ones that are most relevant to your own company and implement them accordingly. Let’s get started!
Offer a Free Website Audit
One of the best ways to attract more website development clients is by offering a free website audit. This is a service that you can offer to potential clients who are interested in having their website redesigned or updated.
During the audit, you will take a close look at the client’s website and identify any areas that could be improved. You can then provide the client with a report outlining your findings. For example, if you’re working with a client who owns a business that offers storage rental in Toronto, you can point out issues with the site that may be causing the business to miss out on new customers.
This is a great way to show potential clients that you are an expert in your field and that you know what they need to do to improve their website. It also helps build trust between you and the client. They will know that you are not just trying to sell them a service, but that you actually care about their business and want to help them succeed.
If you need an audit of your own website, you may want to consider reaching out to a Toronto SEO agency like Local SEO Search Inc.
Create a Blog to Attract Potential Clients
One of the best ways to attract website development clients is by creating a blog. This is a great way to show potential clients what you are capable of and what you can do for them. It also helps build trust between you and the client. They will know that you are not just trying to sell them a service, but that you actually care about their business and want to help them succeed.
Once you’ve established yourself as an authority in your industry, you will likely see that more people want to do business with you because they will feel confident in your abilities. That said, creating good content can be a time-consuming process. Luckily, Local SEO Search Inc. offers content marketing services that you can use to generate content for your blog.
Make Sure Your Site Loads Quickly and Is User Friendly
In order to attract more website development clients, it is important that your website loads quickly and is user-friendly. This means that the pages should load quickly and the site should be easy to navigate. If your site is slow or difficult to use, potential clients will go elsewhere.
There are several things you can do to make your website faster and more user friendly. One of the most important things is to reduce the size of your images. Make sure they are compressed properly and are not too large. Also, avoid using too many graphics on your pages. They can slow down the loading time of your site.
Another thing you can do is limit the amount of JavaScript code on your pages. Too much code can also slow down the loading time of your site. Finally, use a good quality web host. A good host will ensure that your website loads quickly and is always available.
Include Testimonials From Happy Customers on Your Site
Potential clients will be impressed by the positive feedback you have received from other clients and will be more likely to trust you and hire you for their project. Testimonials also help build trust between you and the client, and can help convince them that you are the right person for the job.
If you don’t currently have any testimonials on your site, consider asking some of your current clients to write a short review. You can then add these reviews to your website. It’s a great way to show potential clients what you are capable of and what they can expect if they hire you. After all, word of mouth is still one of the most effective marketing strategies.
Add Interactive Features to Make the Experience More Engaging for Visitors
So many people visit your website and then leave without looking at anything else. They may have found what they are looking for, or maybe they just didn’t feel like scrolling through the page to find it.
In any case, you don’t get a chance to show them everything that is available on your site. Interactive features will help keep visitors engaged with your website and encourage them to stay longer.
Features such as videos, image slideshows, quizzes, polls, etc. will make the experience more engaging for visitors because these features require an affirmative action from the user in order to proceed which means that if you want to see something there must be some level of interest shown by the visitor which is great because it gives you an idea of what they are looking for.
Another great feature that can be used on your website is a popup. Popups have been shown to increase engagement significantly. They are also very effective at capturing attention and getting people to take action, such as subscribing to a mailing list or downloading a white paper or e-book.
It’s Time To Put These Strategies to Good Use
Now that you have some idea on what you can do, the next step is to actually put these tips into practice. By putting website development at the top of your priority list, you’ll likely see that your clientele will begin to grow over time. Remember, if you don’t have time to implement all of these things yourself, you can work with Local SEO Search Inc. to ensure that all of these strategies are put in place.
