Managing company accounts on social networks is much more complicated than it might seem at first glance. Big brands like Nike Adidas Vogue and others spend a lot of time on various social platforms and communicate with their audience. Millions of people subscribe to these companies, so they can not entrust the maintenance of their page to everyone. A whole team of SMM specialists daily creates new content, publishes Stories, communicates with subscribers, and solves complex problems. Let’s consider what tools can be useful for a specialist who manages Instagram in 2022.
Content processing
High-quality photos, videos, and texts are three key attributes of any Instagram business account. The visual component attracts the attention of the audience, so it is important to pay attention to ensure that the photographs are taken professionally, in line with new trends, and are attractive. Videos are even more influential than photos because studies show that more than 70% of users spend their time on social networks watching videos. Modern smartphones allow you to shoot creative videos without the use of professional equipment, so many SMM specialists simply buy the latest iPhone model. But when it comes to advanced features like Instagram video downloading, you should have a professional service at your fingertips.
To work with video files, I recommend bookmarking the web browser Toolzu ig download video. You do not need to install additional software on your smartphone or work computer. To download a video from Instagram, you just need to copy the link to the post and paste it into the line on the main page of this site. if you belong to it as a professional user you can use it for free without registration. For professionals, it makes sense to register an account to gain access to advanced functionality and be able to download multiple videos at the same time.
Content creation
In 2022, it is no longer trendy to apply a lot of filters and heavily retouch pictures, so we will not dwell on photo editing programs in detail. Everything you need can be found in the latest iPhone. The more natural your photos look, the better. If you do create collages or simple GIF animations, I recommend using Canva. The free license allows you to use simple templates and a large number of fonts. A paid subscription allows you to access a wide stock of photos and videos. This is convenient for professionals when it is not possible to create their own content.
With Canva, you can edit photos (simple filters), overlay text on a picture, and create animations. As for the video, this tool is suitable even for beginners because it has an intuitive interface. You can Crop the video to the desired size, for example, make it 15 seconds for a story or 1 minute for an Instagram post. Also, stock music is available that you can use for free without the risk of getting banned from a social network for copyright infringement.
Content publishing
No matter how hard you try to do everything in advance, there is always room for force majeure. However, there are events for which you can still prepare. For example, a pre-holiday sale, discounts, and reactions about which you want to notify your subscribers in advance. Even 2 years ago you needed to use a social media planner or other post-scheduling software. Today Facebook Business Suit provides all these possibilities. You can link your business page to your Instagram account to duplicate content on both platforms at the same time.
A small life hack: How to set the posting time on FB and Instagram with a difference of several minutes. There have been known cases where Facebook content was not published due to a software glitch. therefore, just in case, periodically check whether Business Suit actually published your post. By the way, you can schedule not only regular posts but also Stories on Instagram and Facebook.
If you have a well-thought content plan, it will make your life much easier, especially if you want to go on vacation or just get sick. Try to prepare as many publications as possible with photos, videos, and texts in advance, and also consider hashtags to increase coverage. In this way, you will be able to maintain regular activity on the page, regardless of your personal work schedule.
