Benefits of Website Migration

There are almost 2 billion live websites at the moment. Every second someone is building a new site for their personal use or their business. Some businesses migrate their multiple websites over time so they can keep making improvements.

Is it time for you to have a full website migration? 

Website migration isn’t right for everyone, but it might be right for you. Read on to learn a few top benefits of website migration as well as some helpful website migration tips.

UI Improvements

One of the top benefits that comes along with migrating to a new website is the potential UI improvements that can come with it (as long as you pick the right platform and work with the right web designer).

If your current website is hard to navigate, you’re not getting the most out of it. Your potential customers or clients may have difficulty finding your services, contacting you, or even understanding your mission.

A Total Rebrand 

Sometimes a move to a new website can be part of a total rebranding strategy. If you’re trying to rebuild your business from the ground up, moving to a new website gives you a blank slate.

While we’re referring mostly to migrating to a new platform, website migration also includes domain migration. This means that you can change the domain that’s associated with your brand.

While this can come with its fair share of problems, it also gives you the ability to find a name that better aligns with what you have to offer. 

Keeping Up With Competitors 

As new brands pop up, they’re using the newest and best website platforms for their business sites. Every year there are new advancements in website design. If you’ve been using the same website for years, it’s likely that you’ve fallen behind the times. 

Keep up with other businesses within your niche with a quick website re-do.

Website Migration Tips for Success

While website migration comes with some benefits, it can also cause problems if you’re not careful. How can you ensure that you have a successful website migration?  

First, we recommend migrating during your standard slow period. This way, if you experience any hurdles, you’re not doing too much damage to your business. 

Always have a test site (or test your new site well before you migrate over). Test it both on your computer and on several types of mobile devices so you leave no stone unturned.

Make sure to set up redirects. This is crucial for SEO migration. Those redirects will ensure that people can still find your content on your new site and that Google won’t recognize your content as duplicate content. 

Is It Time to Migrate? 

Website migration is tricky, but if you play your cards right, it might be the best thing you do for your business this year! Start planning ahead of time and you’re sure to have a successful migration. Good luck!

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