What Are the Benefits of Retargeting Ads for PPC Campaigns?

Ads for PPC CampaignsAny look at a hypothetical sales funnel will tell you that people don’t make purchases right away. Some do, but those individuals probably already did some work on their buyer’s journey before they found the ad that flipped the switch. 

PPC ads are an excellent way to spread awareness, pick up some sales, and increase your SEO rankings. That said, zoning in on sales requires that you start retargeting ads. 

We’re going to talk about the benefits of a retargeting campaign today, giving you some insight into what it is and how it works. Hopefully, the ideas below will serve you in all of your future marketing campaigns. 

Let’s get started. 

Why Retargeting Ads Is Important

Retargeting is the process of marketing your product to individuals who have already been exposed to those products in the past. It’s made a lot easier when you’re using a PPC platform because you have insights into the user base that’s already engaged with your content. 

In order to keep track of the individuals who have used your site, you need to use what’s called a “retargeting pixel.” This is essentially a function in your web code that makes a note of particular individuals that use your site.

When you want to reach an individual again, your site works with other sites to recognize the individual via their IP address or their cookies. It sounds complicated, but the beautiful thing is that it’s all automated for you. 

Plus, there are plenty of PPC agencies like The Mather Group, LLC that will take care of the whole process for you. 

You can utilize Facebook pixels, Instagram pixels, and a number of other pixels that help you retarget people. This is an essential tool if you plan on using Facebook retargeting ads. 

Impacts on Results

The impact you’ll see is that more people convert. That means more subscribers, more purchases, and more web activity to boost your SEO rankings. 

Someone who’s already engaged with your ad once is someone that has some interest in your product. Maybe you reached them at the wrong time the first time around, so they didn’t convert. 

Now, round all of the interested parties into the same group and market to them one more time. You’re leaning into an interested group, and the odds of success are much higher if someone engages twice. 

That means your PPC budget is spent much more wisely when you retarget. You’re charged whenever someone clicks, and a lot of the people who click the first time around are just perusing. Anyone who clicks in your retargeting campaign is clicking again, indicating that they’re a step or two down the line in the buyer’s journey. 

Want to Learn More About Retargeting?

Working with PPC companies to boost your retargeting campaign is very effective. If you’re looking to start retargeting ads on your own, though, you’ve got some studying to do. 

We’re here to help with more information. Explore our site for more ideas on Facebook retargeting ads, the difference between remarketing vs retargeting, and more.