How to Advertise on YouTube Like a Pro

17/06/2021

YouTube is the second largest search engine, making it an essential advertising platform for your business.

While advertising on YouTube is an obvious strategy, getting started and understanding how to improve your performance isn’t as obvious.

Get ready to learn how to advertise on youtube like a pro with these must-try techniques.

Understand Ad Types

There are many different ad types on Youtube, and to get the most out of your advertisement, you need to choose the one that’s right for you. Here are the different types of ads you can run on YouTube:

Display Ads
Overlay Ads
Skippable Video Ads
Non-Skippable Video Ads
Long, Non-Skippable Video Ads
Bumper Ads
Sponsored Cards
Discovery Ads

Each of these requires different videos or content to be created and requires a different setup process. For example, bumper ads can only be six seconds long, whereas long, non-skippable video ads can be as long as two minutes long.

Before you think about running ads, make sure you understand your goal with advertising and what content you need to create.

Create Your Campaign

The first thing you’re going to have to decide when making your campaign is your goal. You get to choose from sales, leads, website traffic, product and brand consideration, brand awareness, and reach, or you can start your campaign without the goal’s guidance.

The next choice you have is the ad type. Then you’ll choose the location and audience and choose the level of sensitivity your ad will have. This is to ensure that if it has profanity, violence, or sexual content, it’s not shown to the wrong audience.

You’ll also have to make sure you set your budget to something that will allow your ads to run. You don’t want to spend too little and never have the ads show.

Launch and Optimize

You’ve got your campaign set up, the budget is ready, and your content is uploaded. Now it’s time to launch! Set the ad to live and wait for it to be approved by Google.

Once you’ve launched your campaign, the best way to boost revenue is by optimizing your campaign. Check the ad often and adjust the budget or language to get it to improve.

How to Create a Successful Ad

A successful campaign comes from a compelling ad. Create an ad that quickly has a hook that will make people want to watch until the end. This is especially important if you run a skippable ad because you want people to watch your ad, not press skip and go to their video.

Your hook could be something funny or something serious that evokes emotion. No matter what you create, it would be best if you always left people wanting more.