7 SEO Trends That Are Taking Over in 2022

SEO Trends

61 percent of marketers claimed SEO was the top marketing priority in 2021.

Although SEO is popular, it’s always changing, and therefore it can be hard to keep up with the latest trends and changes.

If you’re not keeping up with the latest SEO trends, then your company is at a disadvantage. You could be losing out on website traffic and leads that you could be getting if you were using the latest techniques.

But don’t worry. Keep reading and check out this article for the seven SEO trends that are taking over in 2022. These SEO tips will help you stay ahead of the competition and rank higher in Google search results.

1. Voice search is on the rise

With the popularity of smart speakers and virtual assistants like Siri and Alexa, it’s no surprise that voice search engine optimization is on the rise. ComScore estimates that 50 percent of all searches will be voice searches by 2020.

Voice search continues to be important because it’s a more natural way to search for information. When people use voice search, they tend to speak in complete sentences rather than keywords.

This means that your website needs to be optimized for long-tail keywords if you want to rank in voice search results.

To optimize for voice search, make sure your website content is well-written and easy to understand. People speak differently than they type, so your content needs to be written in a natural, conversational tone.

You should also focus on long-tail keywords since these are more likely to be used in voice searches.

2. Voice Search Is on the Rise

Another trend that’s on the rise is visual search. This is where people use images instead of words to search for something online. Pinterest has been a pioneer in this space.

Visual search is becoming more important because people are more likely to remember an image than a piece of text. So if you want your website to be found, make sure you’re using high-quality images and infographics.

You should also add alt text to your images so that search engines can index them. To optimize for visual search, make sure you’re using high-quality images and videos on your website and social media channels.

You should also include informative captions and tags to help search engines understand what your visuals are all about. You can hire an SEO company to help you develop a voice search SEO strategy and SEO plan.

3. Mobile-First Indexing Is Now the Norm

Google has been moving towards a mobile-first index for a while now, and it’s finally become the norm. This means that Google will primarily use the mobile version of your website to determine its ranking in search results.

To make sure your website is ready for mobile-first indexing, you need to have a responsive design that looks good on all devices.

You should also focus on creating fast-loading pages since speed is a key ranking factor for Google.

4. Rankbrain Is Still Going Strong

RankBrain is an artificial intelligence system that helps Google process and understands search queries. It’s been around for a few years now, and it’s still one of the most important ranking factors for Google.

RankBrain is important because it helps Google understand the meaning of your content. To make sure your content is RankBrain-friendly, focus on creating well-written and informative articles.

You should also use relevant keywords throughout your content to help Google match it with the right searches.

To optimize for RankBrain, you need to make sure your website content is well-written and informative. You should also focus on using long-tail keywords since they’re more likely to be associated with searcher intent.

5. Schema Markup Is Becoming More Important

Schema markup is a code that you can add to your website to help search engines understand your content better. It’s become increasingly important in recent years, and it’s only going to become more important in the future.

To make sure your website is ready for schema markup, you need to use a plugin or tool that can help you generate the code. You should also make sure your website content is well-organized and easy to understand.

6. Accelerated Mobile Pages Are Gaining Traction

Accelerated Mobile Pages (AMP) is a new type of web page that’s designed to load faster on mobile devices. Google has been pushing AMP pages hard, and they’re starting to gain traction with users.

Accelerated mobile pages are important because they provide a better user experience. They also tend to rank higher in Google search results.

To make sure your website is ready for AMP, you need to use a plugin or tool that can help you generate the code.

To make sure your website is ready for AMP, you need to use a plugin or tool that can help you generate the code. You should also focus on creating fast-loading pages since speed is critical for AMP pages.

7. HTTPS Is Now Mandatory

Google has stated that HTTPS is now a ranking factor, which means that websites using this protocol will have an advantage over those that don’t. HTTPS is more secure than HTTP, and it’s the standard for web security.

The benefits of an SSL certificate include improved security, increased trust, and better search engine rankings. If you don’t have an SSL certificate, you should get one as soon as possible.

To make sure your website is using HTTPS, you need to purchase an SSL certificate and install it on your server. You should also focus on making sure all of your website content is secure.

Capitalize on These SEO Trends Today

SEO trends are always changing and evolving. If you want your company to stay ahead of the competition, then you need to be aware of the latest trends.

It’s easy to get left behind with search engine optimization, that’s why it’s so important to stay up-to-date with these trends and get them implemented into your business before your competitors do.

Check out our blog for more information on what’s trending in SEO this year and how you can make sure your website is optimized for success.