We are the witnesses of a huge technological evolution. It somehow always finds a way to enhance various areas of our lives, as well as some industries. This also refers to the ways we communicate.
And even though there are different ways of communication we employ these days, it’s safe to say that email has remained one of the most used methods of communication. It’s because it is still as effective.
Back in the day, people and companies were forced to rely on very complex software in order to receive and send emails. But now, by virtue of hosted email services, practically anybody can have a top-level email server without needing to manage it themselves.Â
Now, if you’re currently trying to hunt down a trustworthy hosting provider, then first take these factors into account so you do not make any mistakes during this process.
Security, Security, Security
There’s no need to remind you that frequently business emails are loaded with sensitive and confidential information that must be seen only by the recipients. If you want to be one hundred percent sure that only the recipient sees your email and nobody else, then you must select an email service provider that’s going to offer you first-class security.
If you choose someone who isn’t reliable you will increase your chances of data breaching which can lead to unfathomable consequences, such as reputational, financial, and operational losses.
That can particularly occur if the data of your client is breached. Therefore, the security offered by email hosting providers simply must be prioritized over anything else. But how will you be able to tell if a certain provider is good enough?
- It must utilize the latest tools that will be able to protect your emails. Bear in mind that these tools must be updated on a regular basis.
- It should be able to have a multifactor, or two-factor (2FA) authentication.Â
- Your future service provider must make sure that the communication with the mail service is encrypted
Next, IntegrationsÂ
It would be great if you stumbled upon a provider that has spectacular integrations with some of the most popular eCommerce platforms, like Magento, Shopify, Wow Commerce, and many others.
Besides that, it would be recommendable to have an open API for integrations with customized sites. Furthermore, it should impeccably integrate with the most eminent CRM platforms, like Zoho, Dynamics 365, Salesforce, Pipedrive, etc.Â
Don’t Forget Administration Features
With email, companies have the ability to send their messages to other businessmen, colleagues, clients, workers, and many others and to do it conveniently. Consequently, you should select an email service provider that’s going to enable you to stay in full control of everything that includes the emails you are sending.
If you want that to happen, then you must pick an email hosting solution that provides some of the most amazing features in the world (in terms of email, of course) that are going to take your email communication up a notch.
Usually, the most professional and adroit providers are the ones that offer constant support and have a team that’s going to guide you through numerous processes, like installing, maintenance, running, and many other things.
List Volume
Now, here’s an element that’s oftentimes overlooked, however, it is as equally essential as all the ones we mentioned above. You must determine whether your service provider is able to support your email list.
What if it comes with specific sending limits? If they do exist, then you must certainly be aware of them! This is something that must thoroughly be investigated before you make up your mind. Who knows, what if they have particular limits on emails that are sent on an hourly, daily, and weekly basis?
Did you know that there are some email hosting providers that come with restrictions on emails even by the minute? That’s precisely one of the reasons why you must get your facts straight when it comes to this, otherwise, you might be dealing with some limitations (without even knowing about them) that could have your email blocked. So what would you do then?
The Ability To Access Your Email From Any Location, At Any Given Moment
As an entrepreneur, you already know that time is everything and that every second is crucial, thereby, you know how essential it is to respond to an important email anytime, no matter where you are.
If you agree with this conclusion, then you should definitely opt for an email service provider that can be accessed all the time, from literally any part of the world. Plus, it would also be advisable to have out-of-this-world synchronization with several devices.
Bear in mind that your email must be accessible even on webmail. That’s especially important if you’re a busy business owner that is continuously going somewhere. You know that your company won’t stop working just because you’re currently not at the office.
Therefore, your service provider must enable you to access your email address not just on your computer, but also on any other device that you use, like a tablet, mobile phone, etc.
Excellent Support And Service
No matter how spectacular a specific email service provider is, the truth is, sometimes some unpredictable inconveniences happen that can cause some serious problems. And that’s completely understandable.
After all, nothing and nobody is perfect, however, if something like this ever happens, you need to have an email service provider that’s going to be able to fix things quickly because if they don’t, your firm is going to be impacted in many ways.
Not only will you (in these instances) lose a substantial amount of money, but your reputation is going to be negatively affected as well. Consequently, it’s completely logical to select email hosting solutions that are capable of guaranteeing optimum uptime backed by SLA.Â
This way, you will be one hundred percent sure that you’ve picked someone who is worth your time and money.
As you can see, there are so many elements that must be taken into account when assessing the most optimal email hosting solution for you and your company. So pay attention to these tips and choose wisely.Â
