When you are planning to put up a business in Macquarie Park, New South Wales, you should do your due diligence first and know the area so that you can promote your business accordingly. With the growing focus on scaling businesses to national and international levels, what does this mean for your small local businesses? Will you try to match their advertising campaigns by hiring the services of companies such as printing in Macquarie Park? Do you have enough budget to scale to a national level as well? At times when everybody else is concentrating on the national and international markets, there are a lot of opportunities for small business owners to capture local market shares. below in this article, we will cover the 6 Marketing Strategies for Local Businesses in Macquarie Park.
Here are six local marketing strategies that you can use to help boost your small business Macquarie Park.
Know Your Market
When you put up a business in Macquarie Park you must first know the demographics of its residents. Macquarie Park is home to a population of 8,144 residents having a median age of 29 years of age. Compared with the Australian national median age of 38; if you are planning to launch a marketing campaign in Macquarie Park, it is better to design it to appeal to the 20 to 30-year-old age group.
Membership in a Chamber of Commerce
Every major city and most small towns within Australia have a Chamber of Commerce. Local businesses belonging to the Macquarie Park Community are encouraged to join the Riverside Business Chamber. Joining a Chamber of Commerce will allow you to participate in monthly networking events and trade shows. The Chamber of Commerce will also publish your business profile on their websites and also help in promoting your business within the area that they belong to. Most consumers will also seek the advice and recommendation of the Chamber of Commerce on the available businesses within their locality.
If you are in good terms with the Riverside Business Chamber, your business will surely be promoted around your community.
Use local SEO
With over a billion websites out there that promote the same products and services, it would be hard for your small business to rank on the first page of major search engines. One effective strategy is to use local SEO. Local SEO means that you tweak your website content keywords to include the specific geographical area where your business is located. If you are unfamiliar with SEO marketing, you can hire the services of a digital marketing agency.
Make your presence felt
One common mistake of small business owners is to stop their marketing strategies as soon as their sales increase. Successful businesses do not stop their marketing campaign and will often think of ideas that will make their campaign unique. If you have been in business for a long time, try to update your signage and your brochures. You can have all your needs and services like printing in Macquarie Park be handled by professional printers who can understand marketing and branding and someone who belongs to the locality as well.
Build an email list
You may have a lot of customers who love your products. However, they may forget about your products as they go about their busy lives. If you don’t stay in contact with your existing customers, they may forget to repurchase your product or re-use your service. Keep an email list of all your current customers and regularly email them on updated product discounts and promos.
Develop local business relationships
Macquarie Park has a lot of other local businesses that are not in direct competition with you, you can develop your relationships with them. When you create added-value relationships with other local businesses, you can tap into a more extensive customer base by creating piggyback products or services with one another. For example, if you are a chiropractor, then you can tie up with all the local gyms and give discounts to their members for chiropractic services. You can ask other local businesses to put up posters of your business in their buildings.
Knowing the above six marketing strategies is not enough to ensure that your small business will succeed in your community. Having the right mindset is key to making them work. It would be best if you had the mentality of being persistent and patient since the reality of an overnight success will usually take 10 to 15 years.