When inflation arrives, it isn’t only shoppers that feel the sting. The cost of food is on the rise for both customers and food merchants. If you’re selling food in a grocery store, you’ve got to remain more competitive than ever before if you want to keep your customers from looking elsewhere for lower prices. Here are five tips on how to beat inflation costs and attract more business to your grocery store.
Create a Better Shopping Experience
Anything you can do to create a better shopping experience for your customers will help to increase the chances that they’ll return. It will also help to encourage customers to spread the word to new shoppers to try your store.
Take a walk through your store and consider if it contains any features that might make it less attractive. If you can improve cleanliness, ensure that your store is clean and attractive at all times. Try stacking your products in a way that looks more tidy or innovative to attract attention. Play relaxing but unobtrusive music to relax customers and improve their mood. Everything helps.
Upgrade Your Display Tables
Nowhere do the display units matter more than in the produce section of a grocery store. When you’re dealing with a large volume of fresh fruit and vegetables, it is inevitable that an item will occasionally go rotten or become bruised without notice from an employee. The best way to create an appearance of continual freshness is to use attractive display cases.
When you’re looking for a manufacturer of grocery store fixtures that can help to make your store more attractive, be sure to find ones that offer extra storage options as well. More storage near your display areas will allow your employees to restock items faster, cutting down on the chance that any customers will find expired fruit or vegetables.
Make Shopping Easier
Customers do not shop for food in the same way that they shop for other items. While some people will take their time to plan out meal options, consider healthy or ethical choices, or revel in self-indulgence, others will see the task as a chore they need to finish as quickly as possible. This last group, the customers who are tired from a long day at work and merely need to get their shopping chores done, will value an easier chopping experience greatly.
Grocery stores tend to carry a large variety of items, so the more organized you can make your offerings, the easier it will be for customers to navigate their way to the items they need intuitively. You can also help to encourage hasty shoppers by grouping all of the items required for certain meal options together, so they can get everything they need quickly.
Encourage Items Bought Less Frequently
You can increase buying when shoppers are more interested in new items. Be sure to offer free samples of items that are new additions to your store. These will also make excellent items to include in meal suggestion displays.
You may be feeling the challenge of inflated costs, but that doesn’t mean you can’t encourage more shopping at your store. Start by upgrading your display units immediately.