It’s no secret to small business owners and entrepreneurs that your website is now your digital home. Even with social media profiles and the number of people who come across outlets like Facebook and Instagram and Pinterest, a business’ website still remains their primary location on the web for them to gain leads, speak to new customers, and keep their current clients engaged.
For any business, their website allows them to control the narrative of their brand and how they present themselves. Because a website serves as the primary way that a business can present what they do and how they do it, business owners should keep their website at top of mine when they are considering their marketing strategies and planning for promotions each quarter.
Since your business website serves as such an integral part of the marketing for your business, here are 5 ways to optimize your website that should be looked at at least once every quarter to ensure that your website is giving you exactly what you need to continue to get new business.
Double-Check the Mobile Version
Algorithms and optimization change almost as quickly as the technology behind them does. That means that you’ll want to double-check that your website is working across different types of mobile devices and is compatible with the most commonly used ones for your market. If not, you definitely need to look into a website remodel.
Do a Speed Test
Be sure to do a speed test for your website at least once a month in order to gauge how fast your page is loading for users. If your website is loading slowly, then you’ll need to inspect things like image size and plugins if you’re using a builder like WordPress. Those are just two things that can slow your website down significantly. Optimizing them can speed your site up and keep users frustration at bay.
Check the SEO
Keyword research is one of the best ways to optimize the content on your website so that it connects with people who are searching specifically for what your business offers. Most website builders can offer pre-post and page search engine optimization as well as regular search engine optimization, which is what most of us are familiar with. By checking your SEO at least once a quarter, you ensure that your website is optimized for users search. An excellent way to keep your site on the top of the results pages is by having some SEO niche edits done. You can do this yourself by outreaching website owners, or you can hire one of the many agencies available that can do this for you while making sure that your rankings go up organically.
Update Your Cornerstone Content
Cornerstone content is one of the best ways to bring new people to your website. Because this type of content is often based on trends and business data, you’ll need to make sure that your cornerstone content stays updated as markets change.
Create a Better Call To Action
If people don’t quite understand the next step you want them to take their more likely to not do anything and just click out of your website. You then become out of sight and out of mind. Creating a solid CTA will help users do what you want them to when they are on your website.
These are just some of the things that you can do to improve your website right now. if you find yourself struggling with any piece of these or consistently struggling with all five of them, then consider a website remodel to help your business website get to where it needs to be.