People love seeing first-hand that you’re active and in business. In the eyes of your audience, it looks like you’ve been slacking off or going through some tough times.
Alternatively, coming back with new and fresh content as if you’d never left makes your audience feel obligated to check out what you’ve been up to.
If that’s not reason enough to start blogging consistently, we don’t know what is. But how do you keep going once you get started? Don’t know where to start your blog content calendar? Find out with this guide.
1. Establishing Your Overall Strategy
You’ll need to consider what kind of content you want to produce and how often you wish to produce it. This will help you determine what kind of schedule you’ll need to create.
Once you have a schedule, you’ll need to start creating content. This can be a daunting task, but there are a few tips you can follow to make the process a bit easier.
2. Brainstorming Blog Post Ideas
Start by brainstorming a list of potential topics for your blog posts. What are some things you’re passionate about or that would be of interest to your target audience?
Once you have a list of potential topics, start playing around with different ways to organize them. For example, you could organize them by month, topic, or even tone (e.g. light-hearted vs. severe).
3. Organizing and Scheduling Your Content
They can be a helpful way to organize and schedule your content. However, they can be a huge pain to keep up with. Don’t try to cram too much information into your calendar.
Stick to the basics like title, topic, target audience, and due date. Use a tool that you’re comfortable with. There are tons of content calendar templates and tools out there.
4. Writing Your Blog Posts
Once you’ve selected a few topics, start creating a schedule for when you’ll write each blog post. Make sure to leave time for editing, photographs, and promoting your content.
Once you have a draft of your content calendar, start filling it in with specific blog post ideas. Make sure to be as detailed as possible, so that when it comes time to write your posts, you have a clear direction.
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5. Promoting Your Content
This will ensure that you have a consistent schedule of content promotion so that your audience knows when to expect new content from you. Make sure to promote your content across multiple channels.
This could include social media, your blog, email newsletters, and more. Make sure to promote your content at times when your audience is most likely to be online and engaging with content.
Learn to Create a Blog Content Calendar Starting Today
If you want to start creating a blog content calendar, today is the day to start!
Use the tips in this article to help you get started and stay on track. Creating a content calendar will help you save time, stay organized, and make sure you are consistently publishing content that your audience will love.
So what are you waiting for? Start creating your blog content calendar today!
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