According to a recent study, there are almost 360 million registered domain names that have already been taken on the web. So if you’re wondering how to choose a domain name, then you are really not alone.
On the hunt for advice for choosing a domain name?
When it comes to domain name guidelines, picking a domain name isn’t something you should rush. Before you decide, make sure you read up on these tips so you can be confident in your choice!
1. Keep It .Com
Tired of asking yourself, “how do I decide on a domain name?”
If yes, you can join the club. To be quite honest with you, it can be confusing to choose from so many domain name extensions on the Internet such as:
At the end of the day, though, there’s no better way to pick a domain name extension than by going with the tried-and-true classic .com. While you might think that this is a somewhat boring extension, many of your future fans will automatically type the phrase .com into each domain they use without thinking twice about it.
So if your site is something called Jack.Photography, then your fans will usually write in Jack.Photography.com, which will most likely land them on an error page. To avoid any confusion, we suggest that you stick with a simple .com domain name extension.
2. Use Cool Keywords
In case you didn’t know, keywords are an essential role in picking a domain name that works for you. By using cool keywords in your domain, you are letting your search engine know what your site is actually about.
You can also help your domain name rank more highly on Google by creating a quality user experience and engaging content. If you’re not sure where to begin, get creative and mix your keywords with other interesting words to make your site stand out from the crowd.
3. Make It Short
On top of the importance of keywords, try to keep your domain name short and sweet. Not only is this easier to remember, but it’s also shorter to type into the search engine in the long run.
For those of you who are feeling clueless, there’s no harm in keeping your domain name below 20 characters. If it’s any longer, though, then your users may not be able to remember it.
Besides this, having a domain name that’s too long may lead to more typos or misspellings, which can eventually cause lost traffic. Nobody wants that, right?
4. Spell It Simply
If you want to share your new domain name over the phone or through text messages, you’ve got to make sure that you spell it simply. That way, it’ll be easy to give your domain name to someone in person or over a conference call.
For those of you who are making a professional business domain, make sure that it’s easy to spell and understand for all of your future clientele. We promise that you won’t regret it!
5. Be More Brandable
Since it pays to choose a unique domain name, you can make it even more profitable by being as “on brand” as possible. For starters, take a look at other niche blogs to see what kind of domain names they might be using.
Then, make sure that you don’t steal any trademarks to avoid getting accused of plagiarism by other bloggers. Also, choose a brandable domain name that is both catchy and memorable. For instance, BuyBooksOnline.com is much less brandable than Amazon.com.
Bonus Round: More Domain Name Tips
Another rule of thumb is to avoid putting any hyphens into your new domain name. That’s because this can be a red flag for spam websites, which is something that you definitely don’t want to be connected with.
As if that’s not bad enough, it’s also easy to misspell hyphenated domain names. So your users may accidentally end up at your competitor’s site if they make too many typos while spelling your domain name.
While we are on the subject, you should also avoid putting double letters into your domain name too. That’s because it can increase the amount of lost traffic due to typos. For instance, domains like PressSetup.com are easy to misspell, which can lead to a loss in organic traffic.
Last but not least, it’s important to leave room to expand on your domain name as well. That means that you will have to create a domain name that won’t limit your options in the long run.
For example, someone who works in the floral industry may choose a domain name like OrchidBlog.com. However, if they ever want to write about anything besides orchids, they may not be able to reach the right audience.
What’s the bottom line?
Moving your website to a brand-new domain can feel confusing at first. In addition to this, doing so incorrectly can cause a whole host of other problems, like a loss in search rankings. To make things easier on yourself, do your best to choose a flexible name for your domain in the first place.
Still don’t have a clue where to start?
We highly recommend that you try TrustGeeky today!
Planning on Picking a Domain Name?
If you’re planning on picking a domain name anytime soon, you might be wondering: What do I need to know about domain names?
From keeping it .com to spelling it simply, there are so many smart ways to choose a domain name that you will cherish for years to come.
Want to learn more about domain registration?
If so, take a look at the rest of our blog now!