4 Free Google Products That Every Small Business Should Use


Google was first released on Stanford’s private network in 1996.

Since then, millions of people from all over the globe have started turning to Google for everyday online operations. Whether it’s searching for a nearby Thai restaurant or the contact of your new hair stylist, Google is there when you need it most. 

Google is more than just a search engine. There are plenty of free Google products you can use for your personal research or small business. We’re here to introduce some to you. 

Below is a guide to 4 free Google products you must use for your business. You’ll be wondering why you haven’t started using them sooner.  

1. G Suite

The G Suite comes with loads of surprises and fun for your business adventures. With this single group of apps, you can create presentations, documents, and spreadsheets. 

G Suite also allows you to video chat with other employees and business owners while the calendar function allows you to integrate team calendars. You can even use the Gmail function to send out important emails!

This is probably one of the best tools on our list of Google products because it allows you to do so much. Use the basic functions of the G Suite for free or upgrade for more storage. 

2. Google Maps

Have you ever searched for your favorite restaurant on Google? Do you remember how a small map popped up, alongside the important company details and reviews? That’s Google Maps!

This tool is important because it shows consumers where you are, when you open, and what number to call. It also gives new customers insight into your services through reviews left by past customers. 

Guarantee your Google Maps information is up-to-date, including the photos. If you want more visibility, invest in SEO for Google Maps

3. Think With Google

Every business owner needs inspiration and information. Keeping up with current industry trends will help propel your business forward.  

Think With Google is one of the neatest Google tools for businesses because it provides you with research articles, infographics, and recent case studies. Use all of this information to better understand your consumers and the state of the market. 

4. Google Marketing Platform

Are you confused about how to advertise and create successful business plans? Google marketing tools are to the rescue!

The Google Marketing Platform brings several useful applications together for easy use. Through the Google Marketing Platform, you can use:

  • Google Analytics 
  • Google Data Studio
  • Google Surveys
  • Google Optimize

Level Up: Free Google Products for Your Business

No one said running a small business is easy, but you can make it a whole lot easier with free Google products. Google not only offers amazing search engine capabilities, but it also provides plenty of useful tools for business owners. 

Other amazing products we didn’t have time to mention include Google Blogging and Google Pay. And that doesn’t even cover half of it!

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